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Allstate Teen Safe Driving Pit Stop Using Gillett Evernham Motorsports Drivers to Reach Parents and Teens.


Events will bring Gillett Evernham Motorsports drivers to high schools before key NASCAR races in 2008

NORTHBROOK, Ill. -- Allstate Insurance Company is using a group of athletes who drive fast for a living to caution parents and teens to slow down when making decisions behind the wheel.

By partnering with Gillett Evernham Motorsports (GEM), Allstate has created the Allstate Teen Safe Driving Pit Stop, an interactive, racing-focused program that will promote teen safe driving in key NASCAR markets throughout the year. The goal of the initiative is to facilitate communication between parents and teens about the importance of teen safe driving and provide tools to spark these conversations, including Allstate's interactive Parent-Teen Driving Contract, available at www.allstate.com/teen. Allstate is the official insurance provider of GEM.

GEM NASCAR drivers Kasey Kahne, Elliott Sadler and Patrick Carpentier, as well as team owner Ray Evernham, will headline the Allstate Teen Safe Driving Pit Stops at high schools across the country prior to the Sprint Cup Series races in select markets. Joining them will be SPEED personality John Roberts, who will serve as emcee at all of the events. Events are being scheduled for Birmingham, Ala., Charlotte, N.C., and Richmond, Va., with other markets to be announced throughout the year.

"We are thrilled to use the Allstate Teen Safe Driving Pit Stop as an effective resource to reach parents and teens about issues related to teen safe driving," said Lisa Cochrane, Allstate's vice president of marketing. "Our sponsorship of Gillett Evernham Motorsports is a unique way to get these conversations started and we're excited that Ray, Kasey, Elliott and Patrick were eager to participate."

Highlights of the Allstate Teen Safe Driving Pit Stop will include an interactive discussion with GEM drivers and Evernham and an open forum and question and answer session between the drivers, parents and teens. The Allstate Safety Zone, an interactive safe driving mobile display, will also visit the high schools and provide illustrations of important safety components in NASCAR stock cars. Computer kiosks will be available for parents and teens to complete Allstate's Interactive Parent-Teen Driving Contract at www.allstate.com/teen.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate([R])" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,900 exclusive agencies and financial representatives in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate([R]). Encompass([R]) and Deerbrook([R])Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.

About Gillett Evernham Motorsports

Gillett Evernham Motorsports is a leading team in the NASCAR Sprint Cup Series and the series formerly known as the NASCAR Busch Series. Founded by Ray Evernham in 1999, the team is in its eighth season of competition at the highest level of NASCAR racing with drivers Kasey Kahne in the No. 9 Budweiser Dodge, Patrick Carpentier in the No. 10 Valvoline Dodge, and Elliott Sadler in the No. 19 Best Buy Dodge in the NASCAR Sprint Cup Series. Gillett Evernham Motorsports also fields the No.9 Dodge in the series formerly known as the NASCAR Busch Series, driven by the three NASCAR Sprint Cup drivers and Chase Miller.
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Publication:Business Wire
Date:Apr 23, 2008
Words:611
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