Allstate Selects MarketSoft's Lead Management Solution to Maximize Revenue.Business/Technology Editors LEXINGTON, Mass.--(BUSINESS WIRE)--Aug. 13, 2001 MarketSoft Corporation, a leading provider of next-generation marketing automation solutions, today announced that Allstate Insurance, (NYSE NYSE See: New York Stock Exchange : ALL) the nation's largest publicly held personal lines insurer, has selected DemandMore-Leads, MarketSoft's award-winning lead management solution to help seize control of revenue creation. Allstate will leverage DemandMore-Leads to help them drive sales leads from capture to closure by delivering timely and relevant leads to the right person among the thousands of Allstate's sales agents. "Our investment in MarketSoft's DemandMore-Leads supports our commitment to technologies and processes that allow us to be more responsive to our customers and increase contacts and sales for our agents," said Dennis DeGregor, Chief Customer Officer at Allstate. "With DemandMore-Leads' closed-loop lead tracking, we expect to improve our marketing-to-revenue conversion rate and recognize a rapid return on our investment with the MarketSoft solution." By uniquely enabling Allstate to automate its lead management process across the enterprise--from marketing to direct sales to channel partners, DemandMore-Leads enriches leads with valuable prospect and market data, presents sales with incentives for prompt, efficient follow-up, and tracks all leads through to closure. DemandMore-Leads is available stand alone or as part of MarketSoft's DemandMore suite, the only fully integrated, end-to-end marketing solution that empowers marketers to drive revenue and deliver rapid, measurable returns on their marketing investments. "DemandMore-Leads empowers our customers like Allstate to proactively qualify, route and follow up on all leads -- thereby enabling them to track the status of every single lead generated throughout the lead's lifecycle," said Mike Kozub, chief marketing officer at MarketSoft. "As a result, our customers will not only effectively fulfill the demand their marketing programs create but also measure the impact and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of each marketing program." About Allstate The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through its "You're In Good Hands With Allstate(R)" slogan, Allstate provides insurance products to more than 14 million households and has approximately 13,000 exclusive agents in the U.S. and Canada. Customers can access Allstate products and services through Allstate agents, or in select states at allstate.com and 1-800-Allstate. Encompass and Deerbrook Insurance brand property and casualty products are sold exclusively through independent agents. Allstate Financial Group includes the businesses that provide life insurance and investment products. About MarketSoft MarketSoft is pioneering the next generation of Marketing Automation. This new approach is based on marketing process automation and demand chain management. MarketSoft's DemandMore suite drives marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). by improving response rates, revenue conversion, marketing measurement, and course-correction. MarketSoft's Demand Chain Management Platform synchronizes marketing with all other business functions to better coordinate operations. These unique technologies drive revenue through the demand chain to deliver unprecedented results. MarketSoft's blue-chip customers include Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , 3M, KeyCorp, MetLife, and Allstate. Led by a proven executive team, MarketSoft received numerous industry awards, including Top Private Company and Top Ten Overall in Upside's "Top 150 eBusiness Solution Providers," Demo 2000's "Company to Watch," and Peppers and Rogers' "Accelerating 1-to-1 Innovator." MarketSoft is backed by prominent institutional investors Institutional Investor A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions. including Putnam Investments Putnam Investments was founded in 1937 by George Putnam. At the same time, he founded its first mutual fund offering, The George Putnam Fund of Boston.[1] Putnam has offices in London and Tokyo, and its headquarters is located in Boston, Massachusetts. , American Express Financial, Fidelity Investments, Integral Capital Partners, Canaan Partners, Advent International Advent International - a long-established and leading global private equity investor Background Advent was founded in 1984 by Peter Brooke and Clint Harris to focus on international private equity investing. , Prism Venture Partners, BancBoston Capital, and four investment banks The following is a list of investment banks Financial conglomerates Large financial-services conglomerates combine commercial banking and investment banking, and sometimes insurance. . NOTE TO EDITORS: In the product names DemandMore-Leads and DemandMore-Interactions noted in this news release, there should be a bullet symbol, rather than a hyphen hyphen: see punctuation. , between "DemandMore" and "Leads" and "DemandMore" and "Interactions." This bullet symbol may not appear properly in most systems. |
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