Allstate Scores With Chicago Rush.

BUFFALO GROVE, Ill. -- A new and exciting partnership is kicking off between Allstate and the Chicago Rush of the Arena Football League. Not only is Allstate's Midwest Region sponsoring the Rush's 2006 season - at each of the team's eight home games, two Allstate exclusive agents from the Chicago area will lead the charge with personal event sponsorships. In total, sixteen area Allstate exclusive agencies are teaming up for Chicago Rush sponsorships, beginning with the home opener on Friday, February 3rd at the Allstate Arena in Rosemont, IL.

"Arena football is fast paced, high scoring, and gaining in popularity. Allstate recognizes the growing fan interest and is creating great opportunities to showcase its products and front-line agents to more and more people," said Lisa Jusino, Allstate agency owner in Chicago's Pilsen neighborhood. "In addition to catching a great game, Allstate is making it easier and more convenient for Chicago area residents to learn about our entire roster of protection and financial products."

Arena football prides itself on being an exciting and affordable family entertainment option, making the Chicago Rush attractive for fans of all ages. "It's a win-win all the way around. At our games you see lots of families with children cheering us on, having a great time, and Allstate is focused on keeping families happy, safe and secure," said Mike Polisky, Chicago Rush President and General Manager.

The Game Plan...

Allstate sees this partnership as an opportunity to get more of its Chicago area agents in front of more consumers. Illinois' second largest home and auto insurer is also taking advantage of the increasing popularity of the games to generate awareness for its Your Choice Auto insurance product line.

Agents from each sponsoring Allstate agency will be with fans before the game at the Rush's Family Fest and on the field at half-time with one of the Rush quarterbacks for the team's "Off the Nets Challenge." Allstate's agent partners will also receive public address announcements during the game -- delivering the agencies' name to fans and promoting aspects of the Your Choice Auto product.

Allstate introduced Your Choice Auto to Illinois consumers in June of 2005. Touted by Allstate as an insurance innovation that is changing the face of auto insurance, Your Choice Auto provides consumers with more choices, innovative features and enhanced rewards for safe drivers - including accident forgiveness and new car replacement coverage.

Home Sweet Arena...

Partnering with the Chicago Rush may seem like a natural move for Allstate. The Arena League team has called the Allstate Arena home since their inaugural season in 2001. Allstate has had its name on the venerable Chicago area sports and entertainment center since signing a naming agreement with arena managers in 1999.

Now celebrating the 75th anniversary of the founding of Allstate Insurance Company, The Allstate Corporation (NYSE:ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate(R)" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,100 exclusive agencies and financial professionals in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate(R). Encompass(SM) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.