Allstate Launches New African American Ads Featuring Actor Dennis Haysbert.Business Editors NORTHBROOK, Ill.--(BUSINESS WIRE)--May 3, 2004 Today Allstate Insurance Company launches new advertising designed to appeal to the African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. consumer. The new advertising is an extension of the "Our Stand" general market campaign that was launched in November 2003 featuring actor Dennis Haysbert. This culturally relevant advertising will be seen throughout the country and will include national and spot television, radio and print advertising. Carol H. Williams Advertising Agency developed and produced the advertising. "The African American consumer relies on referrals by family and friends to a greater degree than general market consumers," said Lisa Cochrane, assistant vice president, integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or , Allstate Insurance Company. "This new advertising, centered around family reunions Often an annual event, a family reunion takes place on a specified day each year for the purpose of keeping an extended family closer together. Some reunions may be held less often. , captures the importance of families and the role they play in major life decisions such as purchasing auto, homeowners and life insurance." "There is a continued opportunity for growth in the African American market," said Jennifer Davis, director, multicultural mul·ti·cul·tur·al adj. 1. Of, relating to, or including several cultures. 2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture. marketing, Allstate Insurance Company. "These ads are one part of our marketing strategy to support the Allstate growth objective for the important African American market, where we have been a leader for many years." For years Allstate has recognized the importance of the African American market, both as consumers for its products and as employees and business partners. DiversityInc magazine recently recognized Allstate as a "Top Company for Diversity and African Americans." The Allstate Corporation (NYSE NYSE See: New York Stock Exchange :ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate(R)" slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. , Allstate provides insurance products to more than 16 million households and has approximately 12,900 exclusive agencies and financial specialists in the U.S. and Canada. Customers can access Allstate products and services through Allstate agents, or in select states at allstate.com and 1-800 Allstate(R). Encompass ENCOMPASS Enhanced Consequence Management Planning and Support System (DARPA) (SM) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. Allstate Financial Group includes the businesses that provide life insurance, annuity annuity: see insurance. annuity Payment made at a fixed interval. A common example is the payment received by retirees from their pension plan. There are two main classes of annuities: annuities certain and contingent annuities. , retirement, banking and investment products through distribution channels that include Allstate agents, independent agents, worksite, financial institutions and broker-dealers. |
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