Allstate Launches ``Asi Piensa Allstate'' Hispanic Advertising Series Featuring Actor Esai Morales.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail A miniature representation of a page or image that is used to identify a file by its contents. Clicking the thumbnail opens the file. Thumbnails are an option in file managers, such as Windows Explorer, and they are found in photo editing and graphics program to quickly browse multiple image above. WARNING: these images are very large (800K+) Click here for caption Business Editors MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4640886 NORTHBROOK, Ill.--(BUSINESS WIRE)--May 18, 2004 "Asi Piensa Allstate" (That's what Allstate believes) is the name of the Hispanic ad series that launches today in major U.S. markets. The ads feature actor Esai Morales Esai Morales (born October 1, 1962) is an actor perhaps best known for his role as Lt. Tony Rodriguez on the long-running ABC television police drama NYPD Blue. He also appeared in the PBS drama American Family and in the Showtime series Resurrection Blvd. , who tells about the many benefits of having insurance protection from Allstate, including quality insurance at an affordable price. Morales is best known for his work on the television series NYPD Blue NYPD Blue is an Emmy Award-winning hour long-running American television police drama set in New York City. It was created by Steven Bochco and David Milch and inspired by Milch's relationship with a former member of the New York City Police Department Bill Clark (who and American Family American Family is a photographic artwork exhibition by Renée Cox. See also
"We're excited about this series, which is a continuation of the general market 'Our Stand' ad campaign, and the impact that it will have on this consumer segment that is very important to our business," said Lisa Cochrane, vice president, integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or , Allstate Insurance Company. "Our desire is to help Hispanic consumers protect their financial security today and prepare for tomorrow." The Hispanic campaign, which includes print, television, newspaper, radio and out of home, will run throughout 2004. The television commercials will air on network and cable stations such as Univision and Telemundo, as well as on the international Spanish-language variety show "Sabado Gigante," of which Allstate has been a title sponsor since 1995. The spots were shot and produced by award-winning Spanish director Isabel Coixet, who is known for such feature films as "Things I Never Told You" and "My Life Without Me." "Allstate understands the tremendous growth potential and spending power The power of legislatures to tax and spend. Spending power is conferred to state and federal legislatures through their constitution. Judicial Review of legislative spending varies from state to state, but the law of federal spending informs courts in all states. of the Hispanic consumer market," explains Maria Miyares, account director, La Agencia de Orci & Asociados, Allstate's Hispanic agency of record and creators of the campaign. "This campaign, and the utilization of cultural icon A cultural icon is an object or person which is distinctive to, or particularly representative of, a specific culture. An example is the bowler hat which could be considered an English cultural icon. Others include tea, The Beatles and association football. Esai Morales, will enable Allstate to reach Hispanic consumers on a level with which they can identify." The advertising series includes four :30 TV spots, each with original creative. One of the spots, entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Cafe," focuses on the value of agents and the personal assistance they provide their customers. The television commercial is based in a Hispanic coffee shop where the Perez family enjoys discussing their future plans, especially over a cup of coffee. Morales explains that Allstate understands this dynamic and that agents are willing to take the time necessary with their customers to go over important matters in detail. Another spot, entitled "Boda" is centered around a wedding and focuses on Allstate as a reputable company that the Hispanic consumer can look to for help in protecting their assets and dreams. The Allstate Corporation (NYSE NYSE See: New York Stock Exchange :ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate(R)" slogan, Allstate provides insurance products to more than 16 million households and has approximately 12,900 exclusive agencies and financial specialists in the U.S. and Canada. Customers can access Allstate products and services through Allstate agents, or in select states at allstate.com and 1-800 Allstate(R). Encompass(SM) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. Allstate Financial Group includes the businesses that provide life insurance, annuity, retirement, banking and investment products through distribution channels that include Allstate agents, independent agents, worksite, financial institutions and broker-dealers. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4640886 |
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