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Allstate Insurance Co.


ALLSTATE This article is about the American insurance company. For the line of automobiles, see Allstate (automobile).

The Allstate Corporation NYSE: ALL is the largest publicly held personal lines insurer in the United States.
 INSURANCE CO. "netted" a marketing deal with college football this fall in which its "Good Hands" logo will appear on the goalpost netting of more than 30 Division 1-A college football stadiums. The marketing deal is part of AIIstate's 2005 Bowl Championship Series college football sponsorship. In addition to the goal post netting, Allstate will be present at college football games with its mobile tailgate A conversion layer that lets IDE devices connect to the IEEE 1394 Firewire interface.  "Field Goal Fan-Tastic" tour, a national promotion that will give away a trip to a BCS (1) (The British Computer Society, Swindon, Wiltshire, England, www.bcs.org) The chartered body for information technology professionals in the U.K., founded in 1957.  Championship Game, and will launch a new college football themed television advertising campaign. Allstate also has an official NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  partnership and is a sponsor of the U.S. Olympic and Paralympic teams.
COPYRIGHT 2005 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:marketing deal
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2005
Words:114
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