Allstate Corp. ran a one-of-a-kind ad.ALLSTATE CORP. RAN A ONE-OF-A-KIND AD in Rolling Stone's 1,000th commemorative issue. The ad featured photos of rock stars who died in car accidents. The tagline of the ad read "Every time there's a car accident we all lose." Especially for this edition of Rolling Stone rolling stone Noun a restless or wandering person , Allstate wanted to do something special to connect with its readers on an emotional level by paying tribute to musical artists who died in car accidents, said Lisa Cochrane, vice president of integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or at Allstate. Allstate posted a landing page on its Web site that identified the artists, such as country singer Dottie West Dottie West (born Dorothy Marie Marsh October 11, 1932 – September 4, 1991) was an American country music singer, and was one of Country music's most influential and groundbreaking female artists. and Cliff Burton Clifford Lee Burton (February 10, 1962 – September 27, 1986) was a bass guitarist best known for his work with the thrash/heavy metal band Metallica from 1982-86. As a bassist he was known for his unique style, which made heavy use of distortion and effects, best exemplified of Metallica. |
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