Allstate Announces New Advertising Campaign for Olympic Games Broadcast.NORTHBROOK, Ill. -- --New Television, Print and Consumer Promotion Supports Allstate's Corporate Sponsorship of the 2004 U.S. Olympic Teams- The Official Home and Auto Insurance Sponsor for the 2004 U.S. Olympic Team-- Allstate today announced a new advertising campaign that will run during the Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. in Athens, Greece. The campaign includes two new television commercials promoting the spirit of the 2004 U.S. Olympic Team each with a humorous twist that give audiences pause to consider their insurance needs and Allstate. In addition, Allstate is running print and radio advertising and has recently launched "Gold Medal gold medal traditional first prize. [Western Cult: Misc.] See : Prize Giveaway", an on-line consumer promotion to give away five new Cadillacs and other prizes. "The U.S. Olympic Team offers Americans a tremendous opportunity to connect with the hard work and dedication that go into being an Olympian," said Lisa Cochrane, vice president, integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or , Allstate. "At Allstate we strive to be recognized for those same values. We want this campaign to help us 'win' the Olympic ad game--so we've stressed the awesome honor and power of Team USA
Team USA (also known as Team NWA or Team TNA) is a wrestling faction brought together as part of Total Nonstop Action Wrestling's X-Cup Tournaments, which and added a creative twist about when the unexpected happens-- the Good Hands(R) of Allstate will be there." The two television commercials titled "Weightlifter" and "Shotput" were developed by Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the USA, and directed by filmmaker Mehdi Norowzian. The "Weightlifter" commercial, featuring weightlifting gold medal hopeful Shane Hamman Shane Hamman (born June 20, 1972 in Oklahoma City, Oklahoma), is a United States Olympic weightlifter. Early Years Shane Hamman began to play soccer at the age of 6 and would do so until he was 12 years old. , will debut Saturday, July 24 on the USA Network during the U.S. Olympic Hall of Fame induction ceremony, presented by Allstate. Both the "Weightlifter" and "Shotput" commercials will run throughout the Olympic Games from August 13-29 on the NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. family networks, including in the opening and closing ceremonies. The U.S. Olympic commercials continue Allstate's current "Our Stand" advertising campaign featuring Dennis Haysbert of Fox's award-winning show 24. "Weightlifter" and "Shotput" have a distinct look and feel that feature U.S. Olympians along with a laughable storyline Noun 1. storyline - the plot of a book or play or film plot line plot - the story that is told in a novel or play or movie etc.; "the characters were well drawn but the plot was banal" that makes a connection between the ideals of the Olympic Games and Allstate's commitment to consumers' insurance needs. The "Weightlifter" commercial has been created in 30, 45 and 60-second formats and "Shotput" will run as a 30-second commercial. The print component of Allstate's U.S. Olympic campaign features two advertisements that rely on future U.S. Olympic hopefuls to bring the insurance message home. The print ads are running in a variety of publications in July and August including Time and Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. . The new television and print advertising join Allstate's already-in-progress consumer promotion to give away five brand new Cadillacs and other prizes. The consumer promotion, a first of its kind for Allstate, launched on July 1 and is supported through television, print, radio and online advertising. Consumers can register to win at www.allstateGoUSA.com between now and August 31, 2004. The Allstate Corporation (NYSE NYSE See: New York Stock Exchange : ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate(R)" slogan, Allstate helps individuals in more than 16 million households protect what they have today and better prepare for tomorrow through more than 12,900 exclusive agencies and financial specialists in the U.S. and Canada. Customers can access Allstate products and services through Allstate agencies, or in select states at allstate.com and 1-800 Allstate(R). Encompass(SM) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. Allstate Financial Group provides life insurance, annuity annuity: see insurance. annuity Payment made at a fixed interval. A common example is the payment received by retirees from their pension plan. There are two main classes of annuities: annuities certain and contingent annuities. , retirement, banking and investment products through distribution channels that include Allstate agencies, independent agencies, worksite, financial institutions and broker-dealers. |
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