Allstate, Indianapolis Motor Speedway Unveil Official 2008 Allstate(R) 400 at the Brickyard(R) Race Logo.2008 event will mark the 15(th) running of the race and fourth year of Allstate's entitlement NORTHBROOK, Ill. -- Allstate Insurance Company has unveiled the official logo for the 2008 Allstate([R]) 400 at the Brickyard([R]), one of the marquee events on the NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. NEXTEL Cup The NASCAR NEXTEL Cup Series is NASCAR's top racing series. It was formerly known as the Strictly Stock Series (1949), Grand National Series (1950-1971), and the Winston Cup Series (1972-2003). Series schedule. The sleek design showcases a classic look, featuring a navy blue and gold History
n. A color belonging to any of three groups each of which is regarded as generating all colors, with the groups being: a. Additive, physiological, or light primaries red, green, and blue. scheme, along with the "Allstate" and "Good Hands([R])" logos. Next year's race, scheduled for Sunday, July 27, will mark the 15th running of the event and the fourth year of Allstate's entitlement. Allstate is the first ever title sponsor of this historic race. "Allstate is extremely proud to continue its entitlement of the Allstate([R]) 400 at the Brickyard([R]) for the fourth consecutive year in 2008," said Lisa Cochrane, Allstate's vice president of integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or . "As the first-ever title sponsor for this race, we've enjoyed an excellent partnership, including some very memorable racing, over the last few years. The unveiling of the logo for the 2008 race embodies the excitement we have for our continued involvement." The race logo will be used for all marketing efforts around the race, including tickets, advertising, multimedia, signage, merchandise, and related promotional activities. It will begin appearing immediately on the official IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. Web site at www.indianapolismotorspeedway.com and on Allstate([R]) 400 at the Brickyard([R])ticket mailings. The 2007 race was special, as it marked ESPN's return to televising NASCAR NEXTEL Cup Series racing after a seven year absence. Fans in attendance at IMS and ESPN's national television audience were treated to a thrilling event, as Tony Stewart For other persons named Tony Stewart, see Tony Stewart (disambiguation). Anthony Wayne "Tony" Stewart (born May 20, 1971) is an auto racing driver who was born in Columbus, Indiana. He has won championships in sprint cars, Indy cars, and stock cars. claimed his second career Allstate([R])400 at the Brickyard([R]) victory, climbing the catch fence in front of the start-finish line with his pit crew to celebrate the moment. Winners of the 2005 (Stewart) and 2006 (Jimmie Johnson) events went on to claim the NASCAR NEXTEL Cup Points Championship. Presently in its third year as the title sponsor for the Allstate([R])400 at the Brickyard,([R]) Allstate is proud to sponsor the annual NASCAR NEXTEL Cup Series race at the world-famous two-and-a-half mile track. In April 2005, Allstate signed a multi-year agreement with the Indianapolis Motor Speedway Indianapolis Motor Speedway, located in Speedway, Indiana (a separate town completely surrounded by Indianapolis) in the United States, is the second-oldest as the title sponsor for the race. Allstate is also the official auto, home and life insurance and retirement products sponsor of NASCAR, as well as the official insurance sponsor of Gillett Evernham Motorsports Gillett Evernham Motorsports (formerly Evernham Motorsports) is a racing team in NASCAR. It is owned by team founder Ray Evernham, a former NASCAR crew chief; Montreal Canadiens owner and Liverpool F.C. . About Allstate The Allstate Corporation (NYSE NYSE See: New York Stock Exchange : ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate([R])" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,800 exclusive agencies and financial professionals in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate[R]. Encompass[R] and Deerbrook[R] Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers. |
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