Printer Friendly
The Free Library
19,585,452 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Allrecipes.com Hires Health Magazine Managing Editor Jerry Gulley as Editor-in-Chief; Company Adds New Position to Create Innovative, Cohesive Voice for the World's Largest Independent Food Site.


SEATTLE -- Allrecipes.com, the world's largest online recipe site for home cooks, has added Jerry Gulley Brandon Gulley (born October 7 1982),better known by his stage name Gulley, is an American rapper who was raised in Poplar Bluff, Missouri. Music career
Gulley began his music career while deployed in support of Operation Iraqi Freedom in 2004.
 to its executive leadership team as its editor-in-chief. The position is a first for Allrecipes.com. Gulley, formerly the managing editor of Health Magazine, is charged with raising the innovation bar as it relates to the site's food focused content and feature set, and to create a cohesive cohesive,
n the capability to cohere or stick together to form a mass.
 voice to Allrecipe.com's million plus members and more than 15 million annual visitors.

Given Allrecipes.com's worldwide membership and visitor base, and its content of 28,000 rated recipes and more than 500 expert cooking advice articles; the site in many ways functions as an online version of a huge food and lifestyle publication. Gulley has been brought on board to take that premise to the next level.

Gulley brings a fresh perspective to Allrecipes.com from an award-winning career that spans the culinary cu·li·nar·y  
adj.
Of or relating to a kitchen or to cookery.



[Latin culn
, technology and women's lifestyle publications worlds. He earned his "foodie" stripes as a graduate of The Culinary Institute of America (CIA CIA: see Central Intelligence Agency.


(1) (Confidentiality Integrity Authentication) The three important concerns with regards to information security. Encryption is used to provide confidentiality (privacy, secrecy).
) in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. Prior to joining Health Magazine (readership 3.5 million), where he served as a member of the senior leadership team charting the magazine's brand and editing strategy, Gulley oversaw o·ver·saw  
v.
Past tense of oversee.
 the end-to-end user experience at LevelEdge.com. Gulley started his career, fresh out of CIA, with Tavolo, an early innovator in the online recipe content space. While there he served as general manager, overseeing marketing and the site's production and development. Under his leadership, Tavolo forged content acquisition relationships with celebrity chefs In its strictest sense, a celebrity chef is a someone who has become well-known for his/her cooking. The first historical personality that fits this description is Martino da Como but in practical terms the term grew in popularity during the 1990s. , CIA, Eating Well Magazine, well-known restaurants, and publishing houses, among others.

"We think Jerry is a perfect fit for Allrecipes.com. Allrecipes.com is already widely recognized by both clients and consumers as being a leader and innovator with the online food and community space, and we are excited for Jerry to take that tradition and elevate el·e·vate  
tr.v. ele·vat·ed, ele·vat·ing, ele·vates
1. To move (something) to a higher place or position from a lower one; lift.

2. To increase the amplitude, intensity, or volume of.

3.
 it," said Bill Moore, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and President, Allrecipes.com. "We have a huge audience of members and visitors, many of them women. Jerry has proven he has the ability to create a look, feel and tone that resonates with that demographic. We are fortunate that Jerry is joining our team and know our members will enjoy the voice he'll bring to the site."

Over the course of Allrecipes.com's eight-year history, the site has captured tens of thousands of recipes and offered tips and cooking advice to tens of millions of home cooks worldwide.

"I'm fascinated with Allrecipes and how the site functions so well at so many levels. On the one hand it has proven to be an indispensable resource to home cooks worldwide and I want to make their experience even more value-added and enjoyable. And on the other it can also serve as a resource to food writers and editors. For my former colleagues, Allrecipes.com is viewed as the world's largest test kitchen, offering a nightly night·ly  
adj.
1. Of or occurring during the night; nocturnal: the cat's nightly prowl.

2. Happening or done every night: the physician's nightly rounds.
 glimpse into the kitchens and habits of home cooks everywhere," said Gulley. "This job is a natural extension for me in terms of innovation and brings all my loves together: food, lifestyle and technology, it's ideal."

About Allrecipes.com

Allrecipes.com, the world's largest independent food site, is an online cooking community where home cooks from around the world come to share, rate and download recipes and meal ideas. With more than 15 million annual visitors and a membership base of more than a million strong, Allrecipes.com is considered the world's largest test kitchen, offering a nightly glimpse into the kitchens and habits of home cooks everywhere. The site is an indispensable resource for home cooks who are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 trusted recipes, everyday and holiday meal ideas, practical cooking tips and food advice. The site features more than 28,000 of America's best-loved recipes. For additional information regarding Allrecipes.com, please visit www.allrecipes.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Aug 23, 2005
Words:637
Previous Article:China Southern FFP Members Can Earn Triple Kilometers With New Program; Experience The Privileges of Shangri-La's New Value Rate.
Next Article:NTG Clarity Networks Inc. Announces Second Quarter 2005 Results.



Related Articles
Changing the face of the magazine industry.
Allrecipes.com Enhances Recipe For Success With Two New Execs.
Allrecipes.com and Senada.com Get Cooking In Co-branding Partnership.
Allrecipes.com Opens Largest Online Kitchen Store.
FEATURE/Holiday Web Marketing Program Infuses America's Homes with Gourmet Flavors and Thoughtful Homemade Gift Basket Ideas.
Allrecipes Adds Advertising Veteran to Executive Team as Senior Vice President of Advertising Sales; Carl Trautmann Brings New Flavor to...
Lonely at the top: blacks are a fraction of top editors at mainstream magazines.
`Sugar high' won't help holiday stress.
Food & Entertaining 2006 Feature Releases.
About the award.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles