Allrecipes.com Exclusive Source for Betty Crocker's Bonus Recipes.Business Editors, High-Tech Writers SEATTLE--(BUSINESS WIRE)--Jan. 4, 2001 Allrecipes.com(R) (www.allrecipes.com), the leading online meal planning resource, has partnered with Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. (R), a provider of food expertise for more than 75 years, to create an exclusive online cookbook of Betty's hard-to-find recipes. These family favorite recipes have not been seen recently in print, and up until now have been unavailable anywhere on the Internet. Now Allrecipes.com offers its loyal online community of home cooks a reintroduction Noun 1. reintroduction - an act of renewed introduction intro, introduction, presentation - formally making a person known to another or to the public to some classic recipes, as well as a collection of Betty Crocker's time-tested cooking secrets and kitchen expertise. The alliance with Allrecipes.com marks one of the first significant online partnership agreements that Betty Crocker has undertaken. Betty Crocker selected Allrecipes.com both for its superior product and the audience it has attracted to the site. Besides numerous kitchen-tested recipes, the Betty Crocker partner site includes baking, cooking and food-preparation shortcuts See Win Shortcuts. ; prepackaged pre·pack·age tr.v. pre·pack·aged, pre·pack·ag·ing, pre·pack·ag·es To wrap or package (a product) before marketing. Adj. 1. party planning and theme ideas; entertaining tips; and guidelines for a well-stocked pantry -- information that further enriches the Allrecipes.com site offerings and showcases Betty Crocker's expertise as a complete food resource. "The Allrecipes.com community provides Betty Crocker access to a strong and loyal online consumer base and we expect this presence will further our goal of offering consumers great tasting, easy-to-make family favorite recipes," said Mike Tambone, General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . marketing manager. "Now Betty Crocker is sharing her recipes at a premier Web site." Both Betty Crocker and Allrecipes.com have played a significant role in revolutionizing the way families eat today. Via the Internet, Allrecipes.com has placed tens of thousands of recipes and meal-planning resources literally at the fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. of today's home cooks, making home cooking easy, convenient and fun every day. Betty Crocker has been a trustworthy guide for busy homemakers since the dawn of the modern kitchen. With products such as SuperMoist cake mixes, Bisquick, Gold Medal gold medal traditional first prize. [Western Cult: Misc.] See : Prize Flour, and best-selling cookbooks, Betty Crocker is a part of daily life for millions of families worldwide. "This alliance represents another giant leap forward in Allrecipes' mission to provide quick, easy meal planning tools to our loyal community of home cooks," said Bill Moore, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Allrecipes.com. "Not only is this a value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. for our members, it is a significant revenue generator for the company. An alliance with such a high-profile and well-regarded equity as Betty Crocker demonstrates that Allrecipes.com is seen as a vital force in the food industry and a valuable partner." The recipes on the Allrecipes.com Web site are submitted by devoted, enthusiastic members and include generations' worth of treasured family cooking techniques, new takes on old favorites and brand-new flavors our grandmothers could never have imagined. With help from Betty Crocker, Allrecipes.com also offers a wealth of tips, ideas and inspiration for busy home cooks, including Meal of the Day, Dinner in an Instant, and feature articles on in-season produce, cooking techniques and special occasion planning. Allrecipes.com has grown primarily through word-of-mouth and, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Nielsen//NetRatings, the Web site receives more than 2.1 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per month (Nov/2000). About Betty Crocker Betty Crocker was created in 1921 as a symbol of service for the Washburn, Crosby Company, which later became General Mills. Originally associated with Gold Medal Flour, today the brand is found on more than 200 products including cake mixes, dinner mixes, potatoes and cookbooks. Betty Crocker is one of the most powerful brand names in the U.S. and is recognized as one of the most trusted and valued brand names in the world. About Allrecipes.com Allrecipes.com(R) (www.allrecipes.com) is the leading community-based Web site offering unique food ideas and resources, including recipes, meal ideas, meal preparation tips, nutrition analyses, shopping list and recipe-scaling tools, culinary ware and news. Founded in 1997, Allrecipes.com makes cooking, learning and shopping easy and fun for the novice to the experienced cook. Allrecipes.com offers tens of thousands of user-submitted and third-party recipes; a free, semimonthly sem·i·month·ly adj. Occurring or issued twice a month. n. pl. sem·i·month·lies A semimonthly publication. adv. At intervals twice monthly. See Usage Note at bi-1. Noun 1. e-mail newsletter, Recipe Notes; and an online marketplace featuring kitchenware and specialty food items hand-selected with the recipes in mind. Based in Seattle, Washington  This page is protected from moves until disputes have been resolved on the .The reason for its protection is listed on the protection policy page. , Allrecipes.com has been featured in countless high-profile television and print features, and has received numerous accolades and awards. Allrecipes and Allrecipes.com are registered trademarks of Allrecipes.com, Inc. All other names are trademarks and/or registered trademarks of their respective owners. Betty Crocker is a registered trademark of General Mills, Inc. |
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