Allrecipes.com Enhances Recipe For Success With Two New Execs.Business/High Tech Editors, Food Editors SEATTLE--(BUSINESS WIRE)--April 17, 2000 VP of Marketing and CFO See Chief Financial Officer. to Accelerate Allrecipes.com's Growth as the Premier Online Destination in $430 Billion Food Industry Allrecipes.com(TM) (www.allrecipes.com), the leading, community-based recipe and meal preparation web site, today announced that it has added two key executives to its management team. Marketing veteran Kim Wesselman joins as the vice president of marketing; Kelly Price Kelly Price (born April 4 1973 in Queens, New York) is a Grammy Award-nominated American R&B and soul singer, formerly the flagship female artist on the Def Soul label. Life and music career , formerly CFO of Emeritus Corporation, joins as the CFO. The new additions represent key acquisitions for the company as it grows to become the premier online destination in the $430 billion food marketplace. Allrecipes.com is the fastest growing, community based recipe web site on the Internet. The services offered by Allrecipes.com make meal planning faster, easier and more rewarding for all cooks. Allrecipes.com is among the top 10 food related web sites(A) with 763,000(B) unique worldwide visitors attracted to the site. The site's popularity is driven by the thousands of users who submit recipes for posting on the site. "This is a very exciting period for Allrecipes.com. Our site is expanding at an unprecedented rate and the potential for growth is phenomenal," said Bill Moore, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Allrecipes.com. "With the expertise that Kim and Kelly bring to the company, we'll be able to extend our proven viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. efforts into every aspect of our customer acquisition and retention programs, as well as forge new business alliances, and generate new revenues to expand the services, content and promotions available to our loyal community." Kim Wesselman brings more than 16 years of high tech experience to Allrecipes.com, with an emphasis on strategy, branding, positioning, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and sales/channel support. For the past five years, Wesselman has concentrated on the creation, branding and marketing of Internet services and products. Her most recent role was as vice president of marketing with On The Go Software, a spinoff from Intuit, Inc., where she launched ExpensAble.com as the first outsourced Internet service for travel and entertainment expense Travel and entertainment expense Funds spent on business travel and entertainment that qualify for a tax deduction of 50% of the amount claimed. management. She also served in marketing management roles with technology companies ConsenSys Software Corp., Informix Software, Inc. and Interleaf Desktop publishing software that was widely used for DOS, Windows 95/98, NT, and a variety of Unix-based computers from Interleaf, Inc., Waltham, MA. Interleaf's full-featured program supported a large number of document and image types, including its ability to handle extremely long , Inc. Kelly Price brings nearly 10 years of finance, investment and management experience to Allrecipes.com. While at Emeritus, he helped generate more than $225 million in direct investments in the company, including a $98 million initial public offering. Prior to Emeritus, Price served as a senior consultant Deloitte & Touche. About Allrecipes.com Allrecipes.com (www.allrecipes.com) is the leading community-based web site offering unique food ideas and resources, including recipes, menu ideas, meal preparation, tips, culinary ware and news. Founded in 1997, Allrecipes.com makes cooking, learning and shopping easy and fun for the novice to the experienced cook. Allrecipes.com offers more than 20,000 user-submitted recipes; a free biweekly email newsletter, RecipeNotes, with more than 160,000 subscribers; and an e-commerce store, Culinarystore.com, which features kitchenware hand-selected with the recipes in mind. Based in Seattle, Wash., Allrecipes.com has been featured in or on CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. Headline News, People Magazine, USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , Wall Street Journal and The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, and has won numerous awards, including Yahoo! Pick of the Year. Photos Available Upon Request Allrecipes.com, Culinarystore.com, Cookierecipe.com and RecipeNotes are trademarks of Allrecipes.com, Inc. All other names are trademarks and/or registered trademarks of their respective owners. Note A: According to PC Data at the end of February 2000 Note B: According to DoubleClick at the end of February 2000 |
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