AlloyRed Signs First Tech Credit Union.Business Editors PORTLAND, Ore.--(BUSINESS WIRE)--May 19, 2004 AlloyRed, Brand-Interaction Marketing & Advertising(TM), today announced a new client from the Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Industry. First Tech Credit Union, which serves almost 130,000 members, ranging from those working in the high tech and telecom industry in Seattle and Portland to state of Oregon employees in Salem and those living or working in Lane County, has selected AlloyRed to manage their brand review. This coordinated brand exploration and review effort comes as the company is expanding into new markets. "We are going to continue to reinforce the First Tech brand with our members," said Brooke Van Vleet, vice president of marketing for First Tech Credit Union. "We are always fine tuning Fine Tuning is the name of XM Satellite Radio's eclectic music channel. The program director for Fine Tuning is Ben Smith. The channel is described as "A musical oasis for the sophisticated listener culled from every imaginable genre and country. our message in the marketplace. Our goal is to continue to find innovative tools to enhance our member relationships and be a true advocate for their financial needs. AlloyRed's innovative Brand-Interaction Marketing and Advertising(TM) was the obvious choice for us." AlloyRed will work with First Tech to conduct a series of internal brand identity workshops, external research and focus groups, followed by an objective evaluation of the results. If indicated by the research, AlloyRed will develop a brand revitalization re·vi·tal·ize tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy. strategy that will resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. across First Tech's target audiences. Richard Rosen, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AlloyRed, was recently recognized with a John Caples "Emerson" Award for his innovative and strategic vision; and, has long been a leading force in the marketing and advertising industries. Fusing his business school perspective with his creative advertising mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. , Rosen created a novel, results-oriented approach to marketing and advertising called Brand-Interaction. This inventive, non-traditional approach is changing the metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , mindset and mission of the marketing and advertising fields and will be employed in First Tech Credit Union's brand revitalization strategy. Rosen states, "We will create a collaborative environment for First Tech Credit Union to interact with their members. This interactive relationship will drive First Tech's member acquisition and marketing efforts and will create the basis for an ongoing dialogue with their members." About First Tech Credit Union Established in 1952, First Tech serves almost 130,000 members, ranging from those working in the high tech and telecom industry in Seattle and Portland to state of Oregon employees in Salem and those living or working in Lane County. First Tech members do their banking outside the box(R) worldwide at www.1sttech.com or at physical branches in the Portland, Salem, Eugene and Seattle areas. About AlloyRed AlloyRed Brand-Interaction Marketing & Advertising(TM) simultaneously builds your brand and increases your sales with greater efficiency of resource. Brand-Interaction Marketing & Advertising(TM) uses the right balance of target, copy, creative, offer and velocity to generate interaction with your brand while driving leads and achieving unprecedented ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). by moving your qualified prospects quickly to sale. This proven approach has generated award-winning work for a diverse range of clients, including Symantec, Primavera pri·ma·ve·ra 1 or pri·ma ve·ra n. 1. A tree (Cybistax donnellsmithii) of Mexico and Guatemala, having opposite, palmately compound leaves, yellow flowers, and close-grained, light-colored wood. 2. Systems, Merant, Max-Viz, GE Capital, Fios and TaylorMade-Adidas. For more information, visit www.alloyred.com. |
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