AlloyRed Selected by Boyd Coffee Company; Two Portland Firms Team Up for Success.

Business Editors

PORTLAND, Ore.--(BUSINESS WIRE)--April 13, 2004

AlloyRed, Brand-Interaction Marketing & Advertising(TM), announced today that Boyd Coffee Company, the Pacific Northwest's oldest family-owned coffee company has selected them to expand their marketing and advertising efforts, including lead generation.

AlloyRed will work with Boyd Coffee Company to develop an array of strategies, tactics and deliverables that will focus on interaction and dialogue with customers on an on-going basis. Along with initiating a messaging platform and dialogue strategy, AlloyRed will also develop a lead nurturing and management plan that enables prospecting much deeper into any given list, in turn generating greater demand for products and services.

"Teaming up with AlloyRed to assist with our marketing and advertising vision is representative of our emphasis on working with innovative agencies that match our commitment to strategic marketing with a focus on growing customer partnerships," said Marc Bourret, vice president of marketing for Boyd Coffee Company. "AlloyRed's innovative Brand-Interaction approach is a unique method that will enable us to continue to build our brand while at the same time generating leads and sales much faster than traditional approaches."

Richard Rosen, founder and CEO of AlloyRed, was recently recognized with a John Caples "Emerson" Award for his innovative and strategic vision; and, has long been a leading force in the marketing and advertising industries. Fusing his business school perspective with his creative advertising mindset, Rosen created a novel, results-oriented approach to marketing and advertising called Brand-Interaction. Brand-Interaction Marketing & Advertising(TM) is focused on interacting with the customer at every point in the sales cycle. This inventive, non-traditional approach is changing the metrics, mindset and mission of the marketing and advertising fields.

"Boyd Coffee Company is setting an example by using our model to truly integrate their marketing and sales plan," states Rosen. "This is a tremendous opportunity for AlloyRed to do exceptional Brand-Interaction Marketing & Advertising(TM) work that will build the Boyds Coffee(R) brand in each category of their business through unprecedented demand generation. Our goal is to enhance Boyd Coffee Company's already strong identity and extend their message beyond their current customer base to new venues and prospects."

About AlloyRed

AlloyRed Brand-Interaction Marketing & Advertising(TM) simultaneously builds your brand and increases your sales with greater efficiency of resource. Brand-Interaction Marketing & Advertising(TM) uses the right balance of target, copy, creative, offer and velocity to generate interaction with your brand while driving leads and achieving unprecedented ROI by moving your qualified prospects quickly to sale. This proven approach has generated award-winning work for a diverse range of clients, including Symantec, Primavera Systems, Merant, Max-Viz, GE Capital, Fios and TaylorMade-Adidas. For more information, visit www.alloyred.com.

About Boyd Coffee Company

Boyd Coffee Company has been serving the Pacific Northwest and beyond since 1900. A privately held company managed by the third and fourth generations of the Boyd family, Boyd Coffee Company provides coffee, espresso, rare estate coffees, teas and related equipment for restaurants, retailers and other foodservice operations nationwide and abroad. Boyd Coffee Company offers more than 650 coffee and food items, and is headquartered on a 30-acre site just east of Portland, Oregon. Boyd Coffee Company's Portland stores are located at SW 15th and Taylor, 19730 NE Sandy Blvd., and in the Pearl District at 404 NW 11th Ave. Products and information are available online at www.boyds.com.