AlloyRed Goes to School to Educate 21st Century Creative Workforce.Business Editors/Education Writers PORTLAND, Ore.--(BUSINESS WIRE)--Feb. 12, 2003 Partnership with Portland State University Will Develop Future Leaders for Oregon's Fast-Growing Creative Services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
AlloyRed, the Portland-based advertising agency that employs a proven methodology for Brand-Interaction that effectively prompts customers to take action, today announced it is partnering with Portland State University to launch a new "education for the 21st century" program. The program is designed to arm students with the training to become problem-solving leaders using marketing-driven creative for Oregon's growing creative services industry. Through this program, AlloyRed is teaming up with the PSU PSU - power supply unit Creative Industries Studies Initiative on its second annual "Student Ad Agency" Capstone course. The purpose of the course is to research, create, produce and implement a real-world marketing and public service campaign in all media for an actual nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. client. This year's client recipient of the donated do·nate v. do·nat·ed, do·nat·ing, do·nates v.tr. To present as a gift to a fund or cause; contribute. v.intr. To make a contribution to a fund or cause. campaign service is the De Paul Alcohol and Drug Treatment Center. AlloyRed is lending its expertise in Brand-Interaction advertising to the students by helping supervise the overall creation of the De Paul campaign, and offering hands-on creative advice and mentoring. The partnership with PSU also features AlloyRed's real-world successes, methodologies and philosophies as a demonstration to students on achieving success in the advertising industry. "I am pleased to see a local company recognize the importance of education and community service and am glad that these efforts will also benefit De Paul, who has a proven record of providing essential treatment services in our area," said Multnomah County Chair Diane Linn linn n. Scots 1. A waterfall. 2. A steep ravine. [Scottish Gaelic linne, pool, waterfall.] . "Partnerships among the public and private sector to provide valuable learning opportunities are critical, especially in these lean economic times," added Linn. The PSU Creative Industries Studies Initiative focuses on addressing two key priorities for Portland and the state of Oregon Oregon, city, United States Oregon, city (1990 pop. 18,334), Lucas co., NW Ohio, a suburb adjacent to Toledo, on Lake Erie; inc. 1958. It is a port with railroad-owned and -operated docks. The city has industries producing oil, chemicals, and metal products. . Government officials have identified 21st century knowledge-based workforce development as a priority for economic recovery and sustained economic development for Oregon. Additionally, the Creative Service Industry cluster has been identified as one of Oregon's top four industries, requiring expanded interdisciplinary in·ter·dis·ci·pli·nar·y adj. Of, relating to, or involving two or more academic disciplines that are usually considered distinct. interdisciplinary Adjective university-level educational emphasis on growing and retaining local talent and incubating new businesses. "The creative services industry is a fast-growing sector in Oregon, and the best way to keep that trend going is to develop a strong workforce of marketing-savvy creative students," said Richard Rosen, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AlloyRed. "Portland State University understands that a private company like AlloyRed can teach their students innovative, proven approaches that will help educate students at a deeper level. We're excited to be a part of the effort to grow local creative talent through a curriculum that not only teaches, but provides direct value toward an important community effort." The "Student Ad Agency" course will run 2003 winter and spring quarters at Portland State University. About AlloyRed AlloyRed specializes in Brand-Interaction marketing programs designed to drive demand, accelerate the sales cycle, and nurture NURTURE. The act of taking care of children and educating them: the right to the nurture of children generally belongs to the father till the child shall arrive at the age of fourteen years, and not longer. Till then, he is guardian by nurture. Co. Litt. 38 b. customer relationships while building brand. Its proven approach has generated award-winning work for a diverse range of clients, including Symantec, Primavera pri·ma·ve·ra 1 or pri·ma ve·ra n. 1. A tree (Cybistax donnellsmithii) of Mexico and Guatemala, having opposite, palmately compound leaves, yellow flowers, and close-grained, light-colored wood. 2. Systems, Merant, GE Capital, Fios and TaylorMade-Adidas. For more information call 503-224-9811 or visit www.alloyred.com |
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