AlloyRed Celebrates Success; Portland Advertising Agency Kicks Off 2003 With New Client Wins.

Business Editors

PORTLAND, Ore.--(BUSINESS WIRE)--Jan. 13, 2003

AlloyRed, the Portland-based advertising agency that employs a proven methodology for Brand-Interaction and prompting customers to take action, today announced it has kicked off the new year with extended growth from three new clients.

The agency's new business represents a variety of assignments across a diverse range of industries with companies including Fios, Merant and Unicru.

Today's announcement of AlloyRed's client growth follows the recent introduction of several key employees to the agency team. The five new employees represent a range of expertise, building off of AlloyRed's existing resources. AlloyRed CEO Richard Rosen expects the agency will continue on its positive upswing in 2003.

"We are energized by our opportunities with several prominent innovators across a wide range of industries," said Rosen. "We hope the upturn we've seen during the second half of 2002 will be a pervasive trend for the greater industry this year."

Among AlloyRed's new clients is Oregon-based Fios, the leading provider of electronic discovery services. AlloyRed was selected from three finalists as the company's agency of record, and is focused on producing a full-service campaign to help build the Fios brand and drive sales in the legal community via Brand-Interaction print and online advertising, direct mail, microsite promotions and sales collateral.

"We are impressed with AlloyRed's commitment to understanding and engaging our target audience," said Richard A. Lazar, Fios' president and chief executive officer. "Their creative flair and insightful positioning of electronic discovery to attorneys and litigation support teams has been well-received in the marketplace."

In addition to Fios, new assignments for AlloyRed include:

-- Merant, of Hillsboro, Oregon, delivers software and services that enable organizations to control and manage business-critical information assets including packaged and proprietary software applications, web content, and product and customer data. AlloyRed will help relaunch Merant's Web content management tool, Collage, via direct response media including direct mail, call center services, microsite development and other response mechanisms. AlloyRed will work with Merant to target an international market, including the U.S. and the UK.

-- Unicru, also of Portland, helps clients attract, select and retain the most productive hourly employees, thereby lowering recruitment and operating costs. AlloyRed has been hired to build a lead generation program for specific industry segments that are best served by their product. Targeting deep into key accounts, AlloyRed is developing a variety of communications tools to open and continue the dialogue.

"Adding AlloyRed's direct response expertise to our marketing mix was a good business decision for Merant," said Janet Johnson, senior director of corporate communications at Merant. "Their approach, creativity and diverse experience are a natural fit to help us accomplish our goals."

Over the last three months, AlloyRed has also increased business with existing clients Primavera and Symantec. With response rates consistently well above the industry average, AlloyRed often doubles and triples response rates achieved previously by other agencies or clients.

About AlloyRed

AlloyRed specializes in brand-interaction marketing programs designed to drive demand, accelerate the sales cycle, and nurture customer relationships while building brand. Its proven approach has generated award-winning work for a diverse range of clients, including Symantec, Primavera Systems, 3M, Lucent Technologies, King Estate Winery, and TaylorMade-Adidas. For more information call 503/224-9811 or visit www.alloyred.com