Alloy Online and The New York Times Learning Network Announce Content Partnership.NEW YORK--(BUSINESS WIRE)--Sept. 16, 1999-- The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Learning Network (www.nytimes.com/learning) to Provide Daily Content to Alloy Alloy Online, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ALOY) (www.alloy.com), a leading Internet destination for the boys and girls boys and girls mercurialisannua. of Generation Y, and Times Company Digital, the Internet business unit of The New York Times Company, announced today that The New York Times Learning Network (www.nytimes.com/learning) will provide daily news content to the Alloy Online Web site. Content from The New York Times Learning Network, which features comprehensive interactive resources Interactive Resources is a Richmond, California, United States-based architectural firm headed by president and city councilmember Tom Butt. The company has performed large projects and studies mainly for the government, both local and statewide. based on the content of the newspaper for students in grades 6-12, will be prominently featured within the "Today in Alloy" channel. "By viewing our active message boards and chat rooms and interacting with our community, we know that teens are very interested in the events of the day," said Matt Diamond, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Alloy Online. "Partnering with The New York Times Learning Network allows us to provide the Alloy community with current events and commentary from the undisputed `newspaper of record,' putting the high-quality content of The New York Times into context for Gen Y See generation X. ." Under the agreement, The New York Times Learning Network will provide Alloy with daily content for the Gen Y audience from the "student connections" section of the Web site. Daily headlines will be featured on Alloy's homepage and linked to the "Today in Alloy" channel. Content will be presented in a custom designed environment entitled "The 411 Brought to You by The New York Times Learning Network" and feature: o Today's News - Summaries of the day's top news. To read the stories in full, the summaries are linked to The New York Times Learning Network Web site for more in-depth commentary. o Who's Who and What's What - Alloy's community can put their knowledge to the test by taking part in a daily news quiz of current events. Each of the questions is shown with a corresponding image that relates to an article published on the given day. A hint encouraging the "contestant" to read the corresponding article can be found under each question. o On This Day - Alloy users can learn about interesting events from the past with this comprehensive guide that links back to The New York Times's headlines from that day in history. o Crossword Puzzle - Twice a month, Alloy teens can play a new themed online crossword puzzle edited by The Times's puzzle master, Will Shortz. Alloy Online is tapping into the enormous Internet-centric Generation Y market which, according to the United States Census Bureau The United States Census Bureau (officially Bureau of the Census as defined in Title ) is a part of the United States Department of Commerce. , is a population of over 56 million boys and girls between the ages of 10-24. Generation Y accounts for $250 billion worth of disposable income disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also . According to eMarketing, in 1998, 8.4 million teens were online and an estimated 16.6 million teens will be online by 2002. Of the teenagers that are online, 67 percent have researched or bought products online. About Alloy Online Alloy Online is a leading Web site and direct marketer providing community, content and commerce to Generation Y, one of the fastest growing segments of the population. Our web site, www.alloy.com, offers a unique blend of services through which Generation Y boys and girls can interact, share information, explore compelling and relevant content and shop for apparel, accessories, footwear, music, cosmetics, and magazine subscriptions. For further information regarding Alloy Online, please visit our web site and click on "Investor Info" or call our investor information line at 877-ALLOY-IR. About Times Company Digital Times Company Digital is a business unit of The New York Times Company. It consolidates the Company's more than 50 online holdings, including The New York Times on the Web, boston.com, New York Today, WineToday.com and GolfDigest.com along with the Web sites of its Regional Newspaper Group, Broadcast Group and Magazine Group. The New York Times Company (NYSE NYSE See: New York Stock Exchange : NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ) is a diversified media company including newspapers, magazines, television and radio stations, and electronic information and publishing. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. The Company, which had 1998 revenues of $2.9 billion, publishes The New York Times, The New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. Boston Globe and 21 regional newspapers; publishes three magazines, including Golf Digest; and operates eight network-affiliated television stations and two New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. radio stations. The Company operates nearly 50 Web sites, including nytimes.com, boston.com and winetoday.com as part of its Times Company Digital business unit. It also operates news, photo and graphics services as well as news and feature syndicates. The Company holds interests in one newsprint mill, one supercalendered paper mill and the International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. S.A.S. |
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