Alloy Online Scores Big With Reebok.NEW YORK--(BUSINESS WIRE)--Nov. 18, 1999-- Company Chooses Alloy.com for Online Athlete Chat Promotions As part of a recently announced partnership between Alloy Online (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ALOY), a leading Internet destination for young men and women between 12 and 18 years old, and Reebok Ree´bok` n. 1. (Zool.) The peele. International Ltd. (NYSE NYSE See: New York Stock Exchange :RBK RBK Reebok International Ltd. (stock symbol) RBK Rosenborg Ballklub (Football Team In Norway) RBK Russell Brennan Keane (chartered accountants) ), world-renowned athletes are gearing up to conduct online chat forums aimed at increasing the health, fitness and self esteem of young adults. Scheduled to debut at www.alloy.com this January, the chat series is an integral part of Reebok's online marketing strategy designed to increase brand awareness among consumers worldwide. "We are honored to be chosen by Reebok International as their conduit to the teen market," said Matt Diamond, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Alloy Online. "Through Alloy.com, the Alloy e-Zine, and the Alloy catalog, we interact with more teens then any other company, and are pleased to help Reebok communicate with Generation Y." Alloy Online will drive traffic to www.reebok.com using the chat series, banners, and special events. In addition, Alloy Online will leverage its convergence media model to drive millions of teens to the Reebok-sponsored chat series via its popular email magazine, Alloy e-Zine, and through its catalog that reaches more than ten million teens per month. "Alloy Online is the premier promotions and marketing entity that we feel will drive consumer eyeballs The number of users. "There are 110 eyeballs" means there are 110 users currently online. See eyeball hang time. to visit Reebok's Web site," said Andrew Arnoff, Senior Director Alliances and Partnerships for Reebok International Ltd. "This is a company that has its finger on the pulse of the Generation Y online user." About Alloy Online Alloy Online is a leading Web site and direct marketer providing community, content and commerce to Generation Y, one of the fastest growing segments of the Internet population. The company's site, www.alloy.com, offers a unique blend of services through which teens can interact, share information, explore compelling and relevant content and shop for apparel, accessories, footwear, music, cosmetics, and magazine subscriptions. Jim Johnson and Matt Diamond founded Alloy.com in 1996. The company is based in Manhattan, NY. For further information regarding Alloy Online, please visit the company's web site. About Reebok Reebok International Ltd., headquartered in Stoughton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. Principal operating units include the Reebok Division, The Rockport Company, Ralph Lauren Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. Life Ralph J. Lauren was born in the New York City borough of The Bronx to Ashkenazi Jewish immigrants Fraydl (Kotlar) and Frank Lifshitz, a house Footware, and Greg Norman Noun 1. Greg Norman - Australian golfer (born in 1955) Gregory John Norman, Norman Collection. Sales for 1998 totaled approximately 4.2 billion, Reebok can be accessed on the World Wide Web at http://www.reebok.com. |
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