Alloy Online Rings in Spring With Cool Contests From Top Musical Acts.Business, Technology & Entertainment Editors NEW YORK--(BUSINESS WIRE)--April 13, 2000 Promotions With Filter, Hanson, Korn, *NSYNC NSYNC Justin Chris Joey Lasten JC (last letters of first names of members of the group NSYNC) NSYNC Negative Synchronization and Others Provide Teens With Daily Dose of Music and Entertainment Alloy Online, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ALOY) (www.alloy.com), a leading Internet destination for the 70 million teens in Generation Y, in an ongoing effort to satisfy teens' craving craving Psychology A strong desire to consume a particular substance–eg of abuse, or food; craving is a major factor in relapse and/or continued use after withdrawal from a substance of abuse and is both imprecisely defined and difficult to measure. for music and coverage of their favorite bands kicks off spring with exciting interactive contests with such top teen acts as Filter, Hanson, Korn, *NSYNC and others. By offering teens access to their favorite performers, Alloy's site allows them to keep daily "tabs" on the latest news and offerings as well as provide the Alloy community with a chance to win autographed au·to·graph n. 1. A person's own signature or handwriting. 2. A manuscript in the author's handwriting. tr.v. au·to·graphed, au·to·graph·ing, au·to·graphs 1. merchandise, CDs, and tickets to live tapings and concerts. "These promotions and our affiliation with key entertainment companies reflect our commitment to consistently deliver to the teen demographic the highest quality and most relevant content," said Matt Diamond, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of Alloy Online. "Our ongoing relationship with top record labels and artists provides us with the ability to offer exciting contests and features on a daily basis that truly relate to our teen community's interests." Contests with platinum artists *NSYNC and Hanson are generating a tremendous response with a current number of over 200,000 registered entrants. Teens have until the end April to enter a Web-based trivia quiz A quiz is a form of game or mind sport in which the players (as individuals or in teams) attempt to answer questions correctly. Quizzes are also brief assessments used in education and similar fields to measure growth in knowledge, abilities, and/or skills. at www.alloy.com for a chance to see *NSYNC live in concert. Hanson fans are given the opportunity to display their love and knowledge of the band through two promotions this month - the winner of one promotion receives a guest audience spot at an upcoming MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. Total Request Live taping , while the other promotion involves Hanson as the debut artist on Alloy's newly launched E-Voice(TM) - a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Alloy-only voicemail system where teens will be greeted with a special message from the band. Other popular contests offer Alloy.com visitors the chance to see Korn in concert and win a Samsung MP3 player A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats. containing special messages from the members of Filter and Korn's Jonathan Davis. The prize package also includes a Filter catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , a limited-edition import VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. of the band's Japanese tour, and autographed merchandise. Alloy is also offering teens the chance to be the "official" Alloy reporter on the Youngstown tour, Hollywood Records' hot new group. The lucky winner will go on the road and cover all the action at a show for Alloy's Web site and catalog. Alloy is the official Web partner for this Kodak-sponsored tour. An upcoming contest co-sponsored by Johnson & Johnson will give the winner a chance to experience a 'Day of Beauty' with rising young group, Nobody's Angel Nobody's Angel were an American pop girl group of the late 1990's. The group consisted of members Ali Navarro, Stacey Harper, Amy Sue Hardy and Sarah Smith. The band was put together after all became friends and discovered they shared something in common: A taste for music, dancing . "These contests enhance the web site's appeal to teenagers, creates a grass-roots buzz in the teen community, and provides a sound marketing vehicle for artists, labels and corporate sponsors wanting to reach these teens directly," added Diamond. In addition to previous and planned contests, Alloy Online's growing commitment to entertainment has included recent live chats on its Web site with teen pop sensations Mandy Moore and Hoku. About Alloy Online Alloy Online is a leading Web site and direct marketer providing community, content, commerce, and entertainment to Generation Y, one of the fastest growing segments of the Internet population. Alloy's convergent media model -- which combines its Web site, www.alloy.com, its Alloy Online e-zine and its catalog -- has a total reach of more than 10 million individuals per month. Together, these components offer a unique blend of services through which teens can interact, share information and explore compelling and relevant content and shop for apparel, accessories, footwear, roomwares and cosmetics. For further information regarding Alloy Online, please visit the company's web site www.alloy.com and click on 'Investor Info' or call the investor information line at 1-877-ALLOY-IR. This announcement may contain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including statements regarding expanding Alloy Online Inc.'s presence in a variety of media; creating new revenue opportunities; the successful implementation of its operating and growth strategies, generating increased traffic flows to its Web site; its ability to leverage its Web site, direct marketing and e-mail magazine properties; and its ability to leverage and grow its database. Alloy Online Inc.'s actual results could differ materially from those projected in the forward-looking statements and reported results should not be considered an indication of its future performance. Factors that might cause or contribute to such differences include, among others: its expected future losses; its operating and growth strategies may not generate increased traffic flows to its Web site, broaden the appeal of its Web site, or attract additional or repeat traffic to its Web site; the company lacks experienced management and personnel and it may not be able to adapt as Internet technologies and customer demands continue to evolve. |
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