Alloy Online Rings Up Record Holiday Sales; Web Site, E-Zine and Catalog Ensure Merry Season For Gen Y.Business Editors NEW YORK--(BUSINESS WIRE)--Dec. 28, 1999 Alloy alloy (ăl`oi, əloi`) [O. Fr.,=combine], substance with metallic properties that consists of a metal fused with one or more metals or nonmetals. Online (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ALOY), a leading Internet destination for the 56 million teenagers in Generation Y, today announced news of a record-breaking 1999 holiday shopping season. During the month of December, peak day customer orders have exceeded $600,000 and peak day shipments have exceeded $700,000. Total merchandise shipment value for December 1999 has increased approximately 400% compared to December 1998. The growth is a direct result of Alloy's expanded customer database, increase in Web site traffic at www.alloy.com, and prominence in the Generation Y marketplace, which can be attributed to the company's aggressive online and offline marketing campaigns for the holidays and the popularity of Alloy's holiday merchandise offerings. In particular, demand has been strong for accessories, designer jeans Designer jeans are high-fashion jeans that are marketed as status symbols. The Nakash brothers (Joe, Ralph, and Avi) are generally credited with starting the trend when they launched their Jordache line of jeans in 1978. , music-related apparel and room furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. . Matt Diamond, co-founder and chief executive officer of Alloy Online said, "Based upon Alloy's holiday season experiences the last two years, together with the expected impact of our marketing campaign, we anticipated a large increase in order volume this holiday season. Our preparations enabled Alloy to meet and fill this demand successfully, as demonstrated by our substantial increase in orders taken and shipments to customers." About Alloy Online Alloy Online is a leading Web site and direct marketer providing community, content, commerce, and entertainment to Generation Y, one of the fastest growing segments of the Internet population. Its convergent media model - which combines its Web site (www.alloy.com), Alloy Online e-zine and catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , Alloy - has a total reach of more than 10 million individuals per month. Together, these components offer a unique blend of services through which teens can interact, share information, explore compelling and relevant content and shop for apparel, accessories, footwear, music, cosmetics and magazine subscriptions. For further information regarding Alloy Online, please visit the company's Web site (www.alloy.com) and click on `Investor Info' or call the investor information line at 877-ALLOY-IR. With the exception of historical information in this press release, the matters described herein contain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that are made pursuant to the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements involve a number of risks, uncertainties and other factors beyond Alloy Online, Inc.'s control, which may cause material differences in actual results, performance or other expectations. The factors are detailed in the Company's most recent registration statement on form S-1 filed with the Securities and Exchange Commission. |
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