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Alloy Online Announces Two New Executive Appointments.


NEW YORK--(BUSINESS WIRE)--June 23, 1999--

Disney Online Executive Named Vice President of E-Commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  &

Sponsorships

Retail Veteran Hired as Vice President & General Merchandise

Manager

Alloy alloy (ăl`oi, əloi`) [O. Fr.,=combine], substance with metallic properties that consists of a metal fused with one or more metals or nonmetals.  Online, Inc. (Nasdaq:ALOY) today announced two new executive appointments which further the Company's strategy to continue to grow online sponsorship, advertising and merchandise revenues.

Samantha S Samantha

good witch married to a mortal. [TV: “Bewitched” in Terrace, I, 94–95]

See : Witchcraft
. Skey, 28, has been appointed to the position of Vice President of E-Commerce & Sponsorships, and Sharon Pommer, 47, has joined the Company in the position of Vice President & General Merchandise Manager for e-commerce and direct sales. Ms. Skey joins the Company from Buena Vista Internet Group, where she was most recently responsible for commerce, advertising and sponsorship sales at Disney Online. Ms. Pommer was previously head of merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 for G+G/Rave Retail, Inc., a rapidly growing juniors specialty chain. Both appointments are effective immediately.

"We are very excited to have two individuals of this caliber join Alloy as we enter a new phase of growth and opportunity," stated Matthew Diamond, Chairman and Chief Executive Officer. "We are confident that Samantha's experience in building Disney Online will enable her to be a key contributor in the continued development of Alloy Online's community, content and commerce. Specifically, Samantha will play an integral role in developing strategic alliances and generating new revenue streams, allowing us to take further advantage of our rapidly increasing web site traffic and our position as a key marketing conduit conduit /con·du·it/ (kon´doo-it) channel.

ileal conduit  the surgical anastomosis of the ureters to one end of a detached segment of ileum, the other end being used to form a stoma on the
 to Generation Y, the 56 million boys and girls boys and girls

mercurialisannua.
 between the ages of 10 and 24."

"Sharon comes to us with extensive knowledge and experience in merchandising and marketing to teenagers. She will lead our merchandising initiatives in our e-commerce and other direct marketing channels as we continue to strengthen Alloy's product and service offerings," stated Jim Johnson, Alloy's Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
.

Prior to joining Buena Vista, Ms. Skey managed east coast advertising sales for the Disney Online and Family.com properties. Earlier in her career, she held sales and marketing positions with C|NET: The Computer Network and Interactive Imaginations. Prior to joining Alloy, Ms. Pommer held senior merchandising positions in juniors, children's and misses with various specialty retail chains, including The Children's Place, Foxmoor Casuals, and J. Crew's Popular Club division. Ms. Pommer also spent six years with Macy's New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 as a Buyer of juniors, bridge and better sportswear.

Mr. Diamond concluded, "Both Samantha and Sharon bring valuable expertise from their respective backgrounds, and we are confident that they will be tremendous assets to the Alloy operating team operating team Surgery The participants–surgeons, nurses, etc–in a sterile surgical procedure performed under general–less commonly, local anesthesia ."

Alloy Online is a leading web site and direct marketer providing community, content and commerce to Generation Y, one of the fastest growing segments of the population. Our web site, www.alloy.com, offers a unique blend of services through which Generation Y boys and girls can interact, share information, explore compelling and relevant content and shop for apparel, accessories, footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). , music, cosmetics cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking).  and magazine subscriptions. For further information regarding Alloy Online, please visit our Web site and click on "Investor Info" or call our investor information line at 877-Alloy-IR.

This announcement may contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties, including statements regarding our growth, and our ability to develop strategic alliances and generate new revenue streams. Our actual results could differ materially from those projected in the forward-looking statements and reported results should not be considered an indication of our future performance. Factors that might cause or contribute to such differences include, among others, we may not be able to negotiate successful strategic alliances on acceptable terms, our expected future losses, our planned online and traditional marketing campaigns may not attract sufficient additional visitors to our web site, we lack experienced management and personnel, we may fail to establish an effective internal sales organization to attract sponsorship and advertising revenues and we may not be able to adapt as internet technologies and customer demands continue to evolve.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 23, 1999
Words:645
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