Alloy Online Announces Marketing Agreement With Excite@Home.NEW YORK--(BUSINESS WIRE)--Aug. 3, 1999-- Alloy alloy (ăl`oi, əloi`) [O. Fr.,=combine], substance with metallic properties that consists of a metal fused with one or more metals or nonmetals. Online, Inc. (Nasdaq: ALOY) today announced a marketing alliance with Excite@Home, in which Alloy will receive advertising and promotion on popular teen areas on the Excite.com and Webcrawler (1) A search portal that searches other search engines for results, provides yellow and white page lookup and offers three levels of searching: general Web pages, news and photos. It also provides featured listings and site recommendations by category. .com sites, including Teen Chat, Movies and Music areas within the Entertainment channels, as well as placements on the Excite and Webcrawler shopping channels Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts. Home shopping pioneers:
Commenting on the announcement, Matthew C. Diamond, chairman and chief executive officer, said, "We are very enthusiastic about the opportunities afforded by this agreement, which represents yet another important step in our strategy to fuel Alloy's growth. Alloy will leverage Excite@Home's global presence to reach new users, while at the same time, Exite@Home will be able to offer its Generation Y users exciting new content and shopping opportunities." Kenny Wachtel, senior vice president for Excite@Home said, "It is important for us to present compelling content, community and commerce offerings to our growing base teen users. Alloy's loyal following and position within the Generation Y demographic makes them a great fit to help us further develop our presence in this key market." Alloy Online is a leading web site and direct marketer providing community, content and commerce to Generation Y, one of the fastest growing segments of the population. Our web site, www.alloy.com, offers a unique blend of services through which Generation Y boys and girls boys and girls mercurialisannua. can interact, share information, explore compelling and relevant content and shop for apparel, accessories, footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). , music, cosmetics cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking). , and magazine subscriptions. For further information regarding Alloy Online, please visit our web site and click on "Investor Info" or call our investor information line at 877-ALLOY-IR. This announcement may contain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including statements regarding Alloy's growth and ability to develop strategic alliances and generate new revenue streams. Actual results could differ materially from those projected in the forward-looking statements. Factors that might cause or contribute to such differences include, among others; Alloy may not be able to negotiate successful strategic alliances on acceptable terms; such alliances, if entered into, may fail to attract additional visitors to Alloy's website or generate additional revenues; the Company expects future losses; planned online and traditional marketing campaigns may not attract sufficient additional visitors to Alloy's web site; the Company lacks experienced management and personnel; the Company may fail to establish an effective internal sales organization to attract sponsorship and advertising revenues; and the Company may not be able to adapt as Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the technologies and customer demands continue to evolve. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion