Alloy Online Announces First Preferred Merchant Commerce Partnerships At Robertson Stephens Conference.NEW YORK--(BUSINESS WIRE)--Oct. 5, 1999-- Partners Include Pacific Sunwear Pacific Sunwear (also known as PacSun) is a shopping mall retail store that sells surfing and skateboarding clothing and accessories for teenagers and young adults. It was originally based in Newport Beach, California, United States. , Nike, Eastpak, Fossil, Guess and mymusicfactory.com Alloy alloy (ăl`oi, əloi`) [O. Fr.,=combine], substance with metallic properties that consists of a metal fused with one or more metals or nonmetals. Online Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ALOY) (www.alloy.com), a leading Internet destination for the boys and girls boys and girls mercurialisannua. of Generation Y, today announced the formation of its first seasonal commerce partnership program for preferred merchants at the Robertson Stephens Consumer conference. For the first time ever, Alloy is extending its powerful online and offline commerce relationship to third party merchants by building merchant partners into the Alloy Online store. The preferred merchants include some of the most recognizable and relevant brands among teens such as Pacific Sunwear, Nike, Eastpak, Fossil, Guess and mymusicfactory.com This holiday season, teen shoppers can choose items from these merchants and add it to their "Alloy Wish List" for future purchase. Leveraging its convergence media model, Alloy will increase awareness of these brands through its registered user base that exceeds 1,000,000 and its widely-circulated Alloy catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. that reaches an estimated 12 million teens monthly. To coincide with the preferred merchant partnerships, Alloy Online has created a "Holiday Wish List" sweepstakes. Shoppers at Alloy can compile To translate a program written in a high-level programming language into machine language. See compiler. a list of their favorite gifts from items featured by the merchant partners for inclusion in a random drawing to win their wish list. In addition, these "Wish Lists" are stored at Alloy.com and can be emailed to a parent, grandparent, girlfriend or boyfriend for gift ideas. "We are excited to have some of the key teen brands in apparel, accessories and music join Alloy for the upcoming holiday season," said Matt Diamond, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Alloy Online. "Our partnership with these merchants further demonstrates the value of Alloy's purchasing relationship with teens." Alloy is supporting this program through multiple offline and online channels. The program will be announced in Alloy's Holiday catalog. Alloy will promote the "Holiday Wish List" through partnerships with teen magazines This is a list of teen magazines.
Alloy Online is tapping into the enormous Internet-centric Generation Y market which, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the United States Census Bureau The United States Census Bureau (officially Bureau of the Census as defined in Title ) is a part of the United States Department of Commerce. , is a population of over 56 million boys and girls between the ages of 10-24. Generation Y accounts for $250 billion worth of disposable income disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also . According to Simmons Market Research, there are currently 16 million teens and kids online and this is expected to double by 2002. e-Marketer reports that of the teenagers that are online, 67 percent have researched or bought products online. And, Jupiter Communications estimates that teen net shopping will grow 19 fold and reach 1.2 billion by 2002. About Alloy Online Alloy Online is a leading Web site and direct marketer providing community, content and commerce to Generation Y, one of the fastest growing segments of the population. Our web site, www.alloy.com, offers a unique blend of services through which Generation Y boys and girls can interact, share information, explore compelling and relevant content and shop for apparel, accessories, footwear, music, cosmetics, and magazine subscriptions. For further information regarding Alloy Online, please visit our web site and click on "Investor Info" or call our investor information line at 877-ALLOY-IR. This announcement may contain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including statements regarding Alloy's growth, and ability to develop strategic alliances and generate new revenue streams. Actual results could differ materially from those projected in the forward-looking statements and reported results should not be considered an indication of Alloy's future performance. Factors that might cause or contribute to such differences include, among others: Alloy may not be able to negotiate successful strategic alliances on acceptable terms; the Company expects future losses; planned online and traditional marketing campaigns may not attract sufficient additional visitors to Alloy's web site; the Company lacks experienced management and personnel; the Company may fail to establish an effective internal sales organization to attract sponsorship and advertising revenues and may not be able to adapt as internet technologies and customer demands continue to evolve. |
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