Alloy Online, Inc. Commences Public Offering of Common Stock.NEW YORK--(BUSINESS WIRE)--May 14, 1999-- Alloy Online, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ALOY) today announced that it had commenced a public offering of 3,700,000 shares of its Common Stock at a price of $15.00 per share. BancBoston Robertson Stephens Inc., Volpe Brown Whelan & Company, Dain Rauscher Wessels, and Ladenburg Thalmann & Co. Inc. are acting as managing underwriters of the offering. The underwriters have been granted a 30-day option to purchase up to an additional 555,000 shares for the purpose of covering over-allotments, if any. Alloy Online, headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is a leading Web site providing community, content and commerce to Generation Y, the 56 million boys and girls boys and girls mercurialisannua. between the ages of 10 and 24. Through the company's Web site, www.alloy.com, Generation Y boys and girls can interact, share information, explore compelling and relevant content and shop for a variety of merchandise, including boys' and girls' apparel, accessories, footwear, music, cosmetics and magazine subscriptions. The company's approximately 480,000 users have registered to receive the company's weekly electronic magazine, Alloy E-Zine. Alloy Online intends to use the net proceeds Net Proceeds The amount received after all costs are deducted from the sale of a piece of property or security. Notes: In the case of an investor selling a security, net proceeds represent the proceeds from the sale minus any trading costs (i.e. commissions). of this offering to expand its national marketing campaigns in traditional and online media, continue to improve its Internet and systems infrastructure and support, further develop its online sales force, repay in full approximately $4.2 million of 10% promissory notes due upon completion of this offering, and with the remaining portion of the proceeds, contribute to working capital and general corporate purposes. Copies of the prospectus relating to the offering may be obtained from BancBoston Robertson Stephens Inc., 555 California Street, San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 94104, Telephone: 415/781-9700, Volpe Brown Whelan & Company, One Maritime Plaza One Maritime Plaza is an office tower located in San Francisco's Financial District near the Embarcadero Center towers on Clay and Front Streets. The building, completed in 1964, stands 121 m (398 feet) and has 27 floors of office space. , San Francisco, California, 94111, Telephone: 415/956-8120, Dain Rauscher Wessels, 2494 Sand Hill Road, Suite 100, Menlo Park, California Menlo Park is a city in San Mateo County, California in the United States of America. It is located at latitude 37°29' North, longitude 122°9' East. Menlo Park had 30,785 inhabitants as of the 2000 U.S. Census. 94025, Telephone: 650/234-4120 or from Ladenburg Thalmann & Co., Inc., 590 Madison Avenue, 35th Floor, New York, New York 10022, Telephone: 212/409-2000 |
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