Alloy Media + Marketing Expands Out-of-Home Network Across Fitness Club Venues.

NEW YORK -- Alloy, Inc. (NASDAQ: "ALOY"), under the banner of Alloy Media + Marketing and one of the country's largest providers of nontraditional media programs reaching targeted consumer segments, today announced an expansion of its out-of-home media network with the launch of its fitness club program, the Alloy Fitness Network, a lifestyle-focused initiative introducing placement-based billboard media assets, targeted product sampling, and experiential promotional services into a universe of more than 2,100 leading fitness facilities in all 210 Designated Market Areas ("DMAs") across the United States.

In connection with its launch of the Alloy Fitness Network, Alloy has acquired existing media display and billboard assets in the fitness market from two nationally recognized out-of-home entities: VOX Visual Systems, LLC and the company originally developed by Whittle Communications, PM Communications. The Alloy Fitness Network now spans a total of 225 markets with a concentration in the top 25 DMAs, including New York, Los Angeles, Chicago, Atlanta, and Boston, and has aligned with leading fitness chains across the United States, including World Gym International, Inc., Contours Express, Powerhouse Gyms, Gold's Gym International, Inc., and Curves International, Inc.

Derek White, Executive Vice President of Alloy Media + Marketing, commented, "Alloy has built a leading sampling services business across the fitness channel in the last few years, so our entry to the media side of the business was a natural progression for us. As we continue to forge alliances across spaces where consumers frequent and socialize, this new channel compliments our other targeted networks providing access to another coveted consumer segment."

"Over many years, VOX has forged strong long-term alliances with key industry fitness clubs across the country", commented Beth Rohlfs, President of VOX Visual Systems, "and it is exciting to know that Alloy's delivery capability, coupled with its existing sales force, will expand the services offering in this space to a whole new level for both clubs owners and advertisers."

Solidifying Alloy's entry into the fitness club environment, The Quaker Oats Company will utilize the Alloy Fitness Network this month for a multi-platform promotion in 30 club locations across the nation, which promotion will include media billboard displays throughout the venues, product sampling and a larger-scaled onsite promotion allowing for direct consumer interaction.

White commented, "We are pleased to be working with Quaker Oats on this initiative. This is just the type of face-to-face experience with members that clients should come to expect from the Alloy Fitness Network. We're very excited about the opportunities ahead."

Display campaigns currently running across the Alloy Fitness Network include national advertisers across the telecommunications, worldwide energy, healthcare and insurance sectors.

Alloy's out-of-home media network now boasts more than 100,000 media displays nationally, including digital and other high-tech offerings through its proprietary network of nightlife, restaurant, residential laundry facilities, laundromats and multiculturally-focused barbershop and salons, and also through Alloy's established network of school and campus-based media.

About Alloy Media + Marketing

Alloy Media + Marketing is one of the country's largest providers of nontraditional media programs reaching targeted consumer segments. AM+M manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. AM+M works with over 1500 companies including half of the Fortune 200. For more information on AM+M services and investor relations 

(NASDAQ: "ALOY"), please visit www.alloymarketing.com.