Alloy Hires Industry Veteran to Spearhead Its Sales Efforts.Business Editors NEW YORK--(BUSINESS WIRE)--July 21, 2003 John Glascott Brings More Than 20 Years of Sales Experience to Alloy's 360 Youth Media and Youth Marketing Division Matt Diamond, chief executive officer of Alloy alloy (ăl`oi, əloi`) [O. Fr.,=combine], substance with metallic properties that consists of a metal fused with one or more metals or nonmetals. , Inc. (Nasdaq:ALOY), the leading media, direct marketing and marketing services company, announced today the appointment of industry expert John Glascott as executive vice president of sales for 360 Youth, the media and youth marketing division of Alloy. Reporting directly to Diamond, Glascott will oversee 360 Youth's national sales efforts and utilize the assets and experience of the largest and strongest college and teen marketing network to provide sales and marketing solutions to Fortune 500 companies who seek to reach the more than 60 million boys and girls boys and girls mercurialisannua. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. between the ages of 10 and 24. "John's extensive sales and management experience in online, magazines, television, location media, custom publishing, sampling and consumer promotion is an ideal match with 360 Youth's growing portfolio of media assets," said Diamond. "His proven track record in selling and leading teams to sell advertisers, along with his established reputation for creativity, innovation and outstanding client service, make him a welcome addition to Alloy." Glascott's former clients confirm his abilities. "John's knowledge and experience, coupled with his professionalism professionalism the upholding by individuals of the principles, laws, ethics and conventions of their profession. and enthusiasm, have resulted in innovative marketing programs that consistently meet and exceed our expectations." said Kaki Hinton Hinton is the name of some places in the world:
Prior to joining the Alloy team, Glascott served as the East region vice president for Yahoo! During his tenure, he led a 70-person sales team for all aspects of advertising and marketing services sales, including sponsorships, consumer promotions, direct marketing and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. programs. In addition to dramatically improving Yahoo!'s client relationships during his time with the company, Glascott was responsible for significant sales growth and facilitated a shift of the sales teams strategic efforts from dot.com See dot-com. companies to blue-chip blue chip also blue-chip·per n. 1. A stock that sells at a high price because of public confidence in its long record of steady earnings. 2. An extremely valuable asset or property. 3. Fortune 500 accounts. Before joining Yahoo!, Glascott was senior vice president of sponsorship for iVillage This article has multiple issues: * It reads like an advertisement and needs to be rewritten in a neutral point of view. * It needs to be expanded. .com where he directed all sponsorship and advertising sales revenue for the company and helped to fuel the company's successful IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. . Reporting directly to the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Glascott lead all operations of the 60-person department for advertising and sponsorship sales, account management, creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Previous to his position at iVillage, Glascott was senior vice president of Corporate Marketing & Sales at Hearst Magazines. He also spent 12 years with Whittle Communications, where he gained invaluable experience in selling and leading teams to sell advertisers in the college and youth markets. During his time at Whittle, Glascott lead the marketing and sales efforts for Campus Voice, a national media and sampling network targeting the college market, delivering record revenue and profit. He was also integral to the sales efforts of the national launch of Channel One, the in-school TV news show for teens. About 360 Youth 360 Youth is the media and marketing arm of Alloy, Inc. (Nasdaq:ALOY - News). As part of Alloy's Media & Marketing Division, 360 Youth integrates the assets and experience of the largest and strongest college and teen marketing companies including the 360 Youth business of Marketsource, CASS CASS Cardiology, cardiovascular surgery A randomized, open label, multicenter trial that compared the outcomes of CABG vs. medical therapy on M&M in Pts with coronary artery disease after an MI. See Angina, CABG, Silent ischemia. Communications, Alloy, MarketPlace Media (All Campus Media & Armed Forces Communications), YouthStream, and others to provide sales and marketing solutions targeting young adults. 360 Youth enables Fortune 500 companies to reach more than 25 million Generation Y consumers each month through a comprehensive mix of programs incorporating proprietary media assets such as school based media boards, high school and college newspapers, Web sites, magazines, and catalogs. For more information on 360 Youth, an Alloy Inc. company, please visit www.360youth.com. For more information on Alloy, Inc., please visit www.alloyinc.com. About Alloy Alloy, Inc. is a media, direct marketing and marketing services company targeting Generation Y, a key demographic segment comprising the more than 60 million boys and girls in the United States between the ages of 10 and 24. Alloy's convergent media model uses a wide range of media assets to reach more than 25 million Generation Y consumers each month. Through Alloy's 360 Youth media and marketing services unit, marketers can connect with the Generation Y audience through a host of advertising and marketing programs incorporating Alloy's media and marketing assets such as direct mail catalogs, magazines, college and high school newspapers, Web sites, school-based media boards, college guides, and sponsored on- and off-campus events. Alloy generates revenue from its broad reach in the Generation Y community by providing marketers advertising and marketing services through 360 Youth and by selling apparel, accessories, footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). , room furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. and action sports equipment directly to the youth market through catalogs, Web sites and magazines. For further information regarding Alloy, please visit our Web site at www.alloyinc.com and click on "Investor Info." --30--JB/
CONTACT: Alloy, Inc.
Jodi Smith, 212-329-8359
jodis@alloy.com
or
PR21, Inc.
Kurt M. Genden, 212-299-3969
kurt.genden@pr21.com
KEYWORD: NEW YORK
INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD ADVERTISING/MARKETING
MANAGEMENT CHANGES
SOURCE: Alloy, Inc.
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