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Alloy Announces Intention to File Registration Statement for the Public Offering of Common Stock.


Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 29, 2002

Alloy, Inc. (Nasdaq:ALOY) announced today that it intends to file a registration statement with the Securities and Exchange Commission for an offering of 5,000,000 shares of its common stock.

Of those shares, 4,000,000 shares will be offered by the company and 1,000,000 shares will be offered by an existing shareholder, LDIG Aloy, Inc., which is a subsidiary of Liberty Media, Inc. The underwriters of the offering will also have an option to purchase up to an additional 750,000 shares of common stock, of which selling stockholders will be providing 600,000 shares, to cover over-allotments, if any. The company expects to file the registration statement in the next few days.

The company said that it expects to use a significant portion of the net proceeds Net Proceeds

The amount received after all costs are deducted from the sale of a piece of property or security.

Notes:
In the case of an investor selling a security, net proceeds represent the proceeds from the sale minus any trading costs (i.e. commissions).
 from the sale of the shares it expects to offer for possible future acquisitions and the remaining portion for working capital and other general corporate purposes. The company will not receive any proceeds from the sale of shares by the selling stockholders.

No registration statement relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 the securities described above has yet been filed with the Securities and Exchange Commission. This press release does not constitute an offer to sell or the solicitation solicitation

In criminal law, the act of asking, inducing, or directing someone to commit a crime. The person soliciting another becomes an accomplice to the crime. The term also refers to the act of obtaining bribes, as well as to the crime of a prostitute who offers sexual
 of an offer to buy any of the securities referred to above.

This announcement may contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties, including statements regarding our expectations and beliefs regarding our future results or performance. When used in this announcement, the words "anticipate", "believe", "estimate", "expect", "expectation" and "intend" and similar expressions are intended to identify such forward-looking statements. Our actual results could differ materially from those projected in the forward-looking statements. Additionally, you should not consider past results to be an indication of our future performance. Factors that might cause or contribute to such differences include, among others, our ability to: achieve full year pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts.

The phrase pro forma
 profitability this fiscal year; increase revenues, generate high margin sponsorship and multiple revenue streams, increase visitors to our Web sites (www.alloy.com, www.ccs.com, and www.danscomp.com) and build customer loyalty; develop our sales and marketing teams and capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 these efforts, develop commercial relationships with advertisers and the continued resilience in advertising spending to reach the teen market; manage the risks and challenges associated with integrating newly acquired businesses; and identify and take advantage of strategic, synergistic synergistic /syn·er·gis·tic/ (sin?er-jis´tik)
1. acting together.

2. enhancing the effect of another force or agent.


syn·er·gis·tic
adj.
1.
 acquisitions and other revenue opportunities; competition; seasonal sales fluctuations; the uncertain economic and political climate in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and throughout the rest of the world and the potential that such climate may deteriorate de·te·ri·o·rate
v.
1. To grow worse in function or condition.

2. To weaken or disintegrate.
 further; and general economic conditions. For a discussion of these and other risk factors see the Risk Factors section of our annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and Form 10-K/A for the year ended January 31, 2001 which are on file with the Securities and Exchange Commission. We do not intend to update any of the forward-looking statements after the date of this announcement to conform these statements to actual results or to changes in management's expectations, except as required by law.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 29, 2002
Words:521
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