Alloy's 360 Youth Launches In-School Public Service Campaign That Challenges Students to `Be a Revolution'.Business Editors NEW YORK--(BUSINESS WIRE)--May 2, 2003 Random Acts of Kindness Kindness See also Generosity. Allworthy, Squire Tom Jones’s goodhearted foster father. [Br. Lit. United Program Encourages High School and College Students to Get Involved and Take Action 360 Youth, the media and marketing arm of Alloy alloy (ăl`oi, əloi`) [O. Fr.,=combine], substance with metallic properties that consists of a metal fused with one or more metals or nonmetals. , Inc., announced it is launching an on-going public service campaign at junior high schools, high school and college campuses nationwide. Entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: RAKU, an acronym acronym: see abbreviation. A word typically made up of the first letters of two or more words; for example, BASIC stands for "Beginners All purpose Symbolic Instruction Code. for Random Acts of Kindness United, the public service program utilizes 360 Youth's network of in-school media, Source Boards and GymBoards, as well as Alloy's print and web properties, to reach an estimated 15 million students with inspiring messages, challenging them to perform random acts of kindness at school, home and in their communities. Under the umbrella RAKU theme, 360 Youth is creating two separate, age-appropriate public service campaigns. Estimated at more than a $1 million investment, 360 Youth has created one campaign that targets the interests and activities of junior high and high school students and another that is aimed at the college student market. The location media challenges students to act to enrich their own and other peoples' lives through good deeds deed n. 1. Something that is carried out; an act or action. 2. A usually praiseworthy act; a feat or exploit. 3. Action or performance in general: Deeds, not words, matter most. . "When times are difficult, it is important to remind every young person that they can be agents of change and have a positive impact on their schools, communities and the people with whom they interact daily," said Derek White Derek White is an American writer of daring, surreal and absurdist poetry and fiction, a visual artist, author of the review website 5cense, editor of Calamari Press, and publisher of the avant-garde literary & poetry journal Sleeping Fish. , executive vice president of 360 Youth. "As 360 Youth has the nation's largest network of in-school media, we felt that our in-school Source Boards and GymBoards, coupled with Alloy's print and web properties, would serve as ideal venues to spark spontaneous acts of kindness and inspire students to take action and be a revolution in their communities." 360 Youth is initiating the RAKU program with 200 schools in May and June and plans on expanding the program across its nationwide network to more than 10,000 high-enrollment high schools and 1,000 colleges nationwide. 360 Youth plans to release public service messages that will change monthly and will work with other philanthropic phil·an·throp·ic also phil·an·throp·i·cal adj. 1. Of, relating to, or marked by philanthropy; humanitarian. 2. Organized to provide humanitarian or charitable assistance: and cause related organizations to inspire young adults to take action, make a difference in their communities and effect change surrounding issues that matter to them the most, such as drugs and alcohol, environmental issues, teen pregnancy and mental health. In addition to the allocation of the media space, 360 Youth is investing in the creative design, the print and online production and program development. Alloy will support the national public service program through its properties, Alloy, a leading direct mail catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. targeting teen girls, AlloyGirl magazine and CCS (1) (Common Channel Signaling) A communications system in which one channel is used for signaling and different channels are used for voice/data transmission. Signaling System 7 (SS7) is a CCS system, also known as CCS7. See SS7. , the top direct mail catalog aimed at boys as well as through accompanying Web site's, alloy.com and ccs.com, reaching over 5 million students nationwide each month. The program will also be promoted through Alloy's e-mail and direct marketing channels, extending the campaign's reach to over 14 million young adults through its proprietary database. About Alloy Alloy, Inc. is a media, direct marketing and marketing services company targeting Generation Y, a key demographic segment comprising the more than 60 million boys and girls boys and girls mercurialisannua. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. between the ages of 10 and 24. Alloy's convergent media model uses a wide range of media assets to reach more than 25 million Generation Y consumers each month. Through Alloy's 360 Youth media and marketing services unit, marketers can connect with the Generation Y audience through a host of advertising and marketing programs incorporating Alloy's media and marketing assets such as direct mail catalogs, magazines, college and high school newspapers, Web sites, school-based media boards, college guides, and sponsored on- and off-campus events. Alloy generates revenue from its broad reach in the Generation Y community by providing marketers advertising and marketing services through 360 Youth and by selling apparel, accessories, footwear, room furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. and action sports equipment directly to the youth market through catalogs, Web sites and magazines. For further information regarding Alloy, please visit our Web site at www.alloyinc.com and click on "Investor Info." About 360 Youth 360 Youth is the media and marketing arm of Alloy, Inc. (Nasdaq:ALOY). As part of Alloy's Media & Marketing Division, 360 Youth integrates the assets and experience of the largest and strongest college and teen marketing companies including the 360 Youth business of MarketSource, CASS CASS Cardiology, cardiovascular surgery A randomized, open label, multicenter trial that compared the outcomes of CABG vs. medical therapy on M&M in Pts with coronary artery disease after an MI. See Angina, CABG, Silent ischemia. Communications, Alloy, MarketPlace Media (All Campus Media & Armed Forces Communications), YouthStream, and others to provide sales and marketing solutions targeting young adults. 60 Youth enables Fortune 500 companies to reach more than 25 million Generation Y consumers each month through a comprehensive mix of programs incorporating proprietary media assets such as school based media boards, high school and college newspapers, Web sites, magazines, and catalogs. For more information on 360 Youth, an Alloy Inc. company, please visit www.360youth.com. For more information on Alloy, Inc., please visit www.alloyinc.com. |
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