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Alloy, Inc. Selects FalconStor's IPStor For High-Availability, Enterprise-Class Network Storage Services.


Business/Technology Editors

MELVILLE, N.Y.--(BUSINESS WIRE)--April 1, 2002

Leading Teen Media Venture Chooses IPStor To Centralize Management of

Existing Storage Equipment and Storage Management Services See SMS.

(storage) Storage Management Services - (SMS) Software that enables network administrators to route backup data from various devices on a network to another device such as a server or a magnetic tape backup unit.
 

FalconStor Software, Inc. (Nasdaq: FALC FALC Frame And Line Interface Component (electrical engineering)
FALC French and African Language and Culture Center
), a leading provider of network storage infrastructure software, today announced that Alloy, Inc. (Nasdaq: ALOY), a Generation Y-focused media, direct marketer, and marketing services company, has chosen FalconStor's IPStor as its network storage infrastructure to sustain its rapid growth with reduced TCO (1) (Total Cost of Ownership) The cost of using a computer. It includes the cost of the hardware, software and upgrades as well as the cost of the inhouse staff and/or consultants that provide training and technical support. See ROI.  and optimal business continuity.

Alloy's business integrates direct mail catalogs, print media, websites, e-zines, on-campus marketing programs and promotional events, and features a portfolio of brands that are well known among Generation Y consumers (10-24 year olds boys and girls boys and girls

mercurialisannua.
) and advertisers. As a result, Alloy's assets have enabled them to build a comprehensive database that includes detailed information about more than 9.4 million Generation Y consumers. In Alloy's environment, data from their business entities are collected around the clock with no allowance for downtime. As Alloy's operations continue to expand, FalconStor offers additional versatility and efficiency for storage management.

Robert Bell Robert Bell may refer to:
  • Sir Robert Bell (d. 1577), British politician
  • Robert Bell (writer) (1800-1867), Irish journalist & editor
  • Robert Bell (Lanark County politician) (1808-1894), Canadian legislator
, Alloy, Inc.'s CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  commented, "We chose FalconStor's IPStor because of its open, flexible architecture, extensive set of advanced storage management features and its tremendous ability to meet all our requirements. It is the leading solution for protecting our business-critical data."

From a central location, Alloy's IT staff utilizes FalconStor's IPStor to aggregate and efficiently provision their data storage resources. Alloy will also leverage IPStor for its unified, secure and flexible storage management and enterprise class storage services such as snapshot, remote disaster recovery, synchronous/asynchronous mirroring, zero-impact backup/restore enablers, and centralized, storage capacity management. By providing complete data availability Refers to the degree to which data can be instantly accessed. The term is mostly associated with service levels that are set up either by the internal IT organization or that may be guaranteed by a third party datacenter or storage provider.  for Alloy's environments, FalconStor's IPStor helps ensure that Alloy's business continuity objectives are met without disruptions or complications.

"We are pleased that Alloy has chosen IPStor to manage the data crucial to the success of their business," said Wayne Lam, vice president of FalconStor. "Alloy is addressing this by placing IPStor at the center of their storage infrastructure, resulting in streamlined information access, improved protection for critical data, and increased productivity."

To read the complete release, including the Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 agreement, visit www.falconstor.com/alloy.htm.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 1, 2002
Words:366
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