AlloSource Hires BRW LeGrand As Public Relations Agency of Record; Firm to counsel AlloSource in the areas of internal relations and crisis preparedness.Business Editors/Health/Medical Writers DENVER--(BUSINESS WIRE)--Dec. 2, 2003 AlloSource, one of the largest tissue bank cooperatives in the nation, has selected BRW BRW Business Review Weekly (business magazine; Melbourne, Victoria, Australia) BRW Business Report Writer BRW Barrow, AK, USA - Barrow (Airport Code) BRW Business Requirement Worksheet LeGrand, a leading Denver-based public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, as its agency of record. AlloSource sought a diversified agency to help improve both internal and external communications, and to help the organization prepare a crisis management plan. "It was vital to our organization that the firm we hired be not only well versed in the life sciences industry, but also share our passion for life-enhancing tissue donation," said Thomas Cycyota, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AlloSource. "BRW LeGrand's successes with our partner organization, Donor Alliance, have shown us that the firm has a proven track record in the organ and tissue donation field. We feel that the experienced and professional staff at BRW LeGrand will be instrumental in helping us continue to improve our services to the communities we serve." BRW LeGrand will be working with the not-for-profit AlloSource to create a crisis preparedness plan, to design and implement a campaign to improve internal communications  This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . within the organization, and to advance relationships with trade media. BRW LeGrand also works with Donor Alliance, the federally-designated organ and tissue procurement agency for Colorado and Wyoming and one of AlloSource's four tissue bank members. "We are proud to be contributing to the continued success of an organization like AlloSource, which has made such a difference in improving the lives of thousands of tissue recipients," comments Lisa Miller, a director at BRW LeGrand. "It is truly the best of both worlds for us to be able to do work we enjoy, while supporting a cause we believe in." About AlloSource Centennial, Colo.-based AlloSource brings together four of the country's most reputable organ and tissue procurement groups -- Mid-America Transplant Services of St. Louis; Donor Alliance of Denver; The Regional Organ Bank organ bank Transplant medicine A repository, usually shared by multiple hospitals for long-term storage of certain tissues destined for transplantation–eg, acellular bone fragments, BM, corneas. Cf UNOS. of Illinois in Chicago; and the Lifesharing Community Organ and Tissue Donation in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . AlloSource and its partners are AATB AATB American Association of Tissue Banks AATB All About the Benjamins (TV show) AATB Alto Alto Tenor Baritone (sax quartet) AATB Army Arctic Test Board (Fort Greely, AK) accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. and bring more than 85 years of combined experience in the tissue banking industry. For more information, visit the company's Web site at www.allosource.org. About BRW LeGrand BRW LeGrand (www.brwlegrand.com) is one of Rocky Mountain's leading PR firms and a member of Manning, Selvage and Lee's (www.mslpr.com) global network of affiliated agencies. The firm offers a goal-driven approach to business communications that builds and protects shareholder and community value. BRW LeGrand represents high growth and highly sustainable life science, corporate, technology and non-profit clients. |
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