Allmerica Financial's two regional property/casualty insurers--Citizens Insurance Company of America and Hanover Insurance Co. (Web News You Can Use).
Allmerica Financial's two regional property/casualty
insurers--Citizens Insurance Company of America and Hanover Insurance Hanover Insurance (formerly NASDAQ: HINS) based in Worcester, Massachusetts is one of the oldest continuous businesses in the United States, still operating within its original industry. Co.--have launched an Internet-based direct-mail portal for their
independent agents. Offered through USAData, the portal resides on a
password-protected Web site. It allows agents to select mailing lists An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new based on geographic area, consumer demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. or business
characteristics; customize postcards; and execute complete direct-mail
campaigns.
COPYRIGHT 2002 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion