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Allison & Partners Promotes Jonathan Heit to Senior Vice President, Technology.


Heit To Oversee Firm's Burgeoning National Technology Practice

LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Allison & Partners, a national independent communications firm headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , today announced the promotion of Jonathan Heit to senior vice president of its technology division, a newly-created position within the agency. Heit, one of the company's original employees, will be responsible for growing the firm's technology roster which currently counts YouTube, Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. , Boost Mobile, GameFly and Ripple Networks among its notable clients.

Heit has played a key role in the growth of the firm's Los Angeles office, having held the position of vice president, client services for two years and has helped drive the success of the firm's Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  practice. Heit will be working in concert with the general managers of Allison & Partners' seven offices to expand the firm's technology business nationwide.

Recent new business wins

Boost Mobile, one of the firm's newest clients, is a lifestyle-based telecommunications brand that is among the fastest growing wireless services in the U.S. The company tasked Allison & Partners with launching Unlimited by Boost (UbB) in several regions as well as managing its corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  program, which includes media training for its executive team and message development.

Ripple Networks (www.rippletv.com), has created a powerful new interactive digital network that entertains, informs and connects people to their communities. Currently operating in locations such as The Coffee Bean coffee bean

see sesbania.
 & Tea Leaf, Jiffy A fraction of time that has numerous interpretations depending on who uses it. It may refer to one computer clock cycle, one nanosecond, one millisecond or one AC power cycle. There may be others. See nanosecond.

1.
 Lube, Tully's Coffee, Robek's Juice and Jack in the Box, Ripple is looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 consumer and business PR to drive several major initiatives.

"We are continuing to grow and support a roster of innovative technology clients that are leading the way in their respective categories," said Scott Allison, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Allison & Partners. "Jonathan Heit offers our clients strong senior counsel, and his diverse set of experiences will help make our growing technology practice one of the strongest in the industry."

Allison & Partners' focus on technology dates back to the firm's earliest days, when it represented many bellwether dot-com and consumer technology companies. YouTube's 2006 selection of Allison & Partners as its agency of record, an account led by Heit's team, coupled with its recent new business wins, confirm the agency's continued belief that the technology space presents substantial growth opportunities.

Prior to joining Allison & Partners, Heit spent seven years with both large and boutique agencies conducting marketing communications campaigns for major brands and startups in healthcare, entertainment and technology. Among his notable accomplishments is the launch of Samsung's HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  line in the late nineties. He is a graduate of Cornell University and lives in Santa Monica with his wife and their two-year-old daughter.

About Allison & Partners

Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, social impact and technology. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world. For more information, visit www.allisonpr.com.
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Publication:Business Wire
Date:Nov 7, 2007
Words:505
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