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Allied Telesyn's New Cable/DSL Router Brings High-Performance, Multi-Connection Broadband to SOHO at Commodity Price.


Business Editors/High-Tech Writers

BOTHELL, Wash.--(BUSINESS WIRE)--Oct. 30, 2000

New AT-AR220E Cable/DSL router See broadband router.  with integrated 10/100 4-port

switch supports up to 253 LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used.  users behind secure NAT (Network Address Translation) An IETF standard that allows an organization to present itself to the Internet with far fewer IP addresses than there are nodes on its internal network.  Firewall

Allied Telesyn International (www.alliedtelesyn.com), a worldwide leader in simplifying IP networking for businesses of all sizes, Monday announced the newest addition to its family of worldwide connectivity products, the AT-AR220E Cable/DSL router with integral 4-port switch.

With room for 4 direct connections right out of the box via its integrated switch, it has the growth potential to support 253 connections, making the AT-AR220E the perfect choice for high-speed, high-capacity, low-cost Internet connectivity for the home or the small, growing business.

And, at a price of just $139, there's no barrier -- the benefits of distributed broadband access See broadband and wireless broadband.  are accessible for any home or small office.

The Allied Telesyn AT-AR220E is the perfect solution for the home or small office environment that can benefit from high speed, "always on" DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 or Cable services to access the Internet.

Users simply connect the unit's WAN port to an external DSL or Cable modem cable modem

Modem used to convert analog data signals to digital form and vise versa, for transmission or receipt over cable television lines, especially for connecting to the Internet.
, and connect as many as four computers equipped with Ethernet or Fast Ethernet An earlier name for 100Mbps Ethernet. See 100Base-T.

(networking) Fast Ethernet - A version of Ethernet developed in the 1990s(?) which can carry 100 Mbps compared with standard Ethernet's 10 Mbps. It requires upgraded network cards and hubs.
 NICs to the built-in 4-port autosensing 10/100 switch to create a fully-functional network for shared broadband and local connectivity.

As the network grows, so can the broadband connectivity -- at the push of a button, one of the 10/100 ports becomes an uplink port A port on a network hub or switch that is used to connect to other hubs and switches rather than an end station. See MDI port.  that can connect to other switches or hubs to support as many as 250 computers -- for a total of 253 computers taking advantage of the same broadband connection.

And the AT-AR220E "hides" all users behind one IP address to ensure that the home or office is secure from external hackers.

"The rapid deployment and acceptance of Cable and DSL services for Internet connectivity has created a huge demand for products that enable multiple users to share these resources and, at the same time, to operate securely when attached to public networks such as the Internet," said Vince Ricco, Allied Telesyn's senior vice president of sales.

"With volume demand comes commoditization Commoditization

1. A situation when illiquid financial contracts are changed or modified in a way that promotes trading and results in a more liquid market.

2. Making a product into a commodity.

Notes:
1.
, which brings prices down further and stimulates even more demand. Allied Telesyn is known for strength in cost and reliability engineering, so the AT-AR220E Cable/DSL router is a clear fit in Allied Telesyn's strategy -- we are the perfect company to bring broadband resource sharing products to the SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent.  market."

The AT-AR220E joins Allied's growing family of broadband support products, and accentuates the company's commitment to IP All the Way(TM). It joins sister products for the branch office and corporate markets, AT-AR320 and AT-AR320S, providing many of the same benefits at a price point that makes it practical for the SOHO user.

The AR220E, AR320 and AR320S are the first in a line of products that will include ADSL See DSL.

ADSL - Asymmetric Digital Subscriber Line
 and SHDSL SHDSL Single-Line High-bit-rate Digital Subscriber Line
SHDSL Symmetrical High-Density Digital Subscriber Line
SHDSL Symmetrical High Bitrate Digital Subscriber Line (Ericsson)
SHDSL Symmetrical Highspeed Digital Subscriber Loop
 Routers with built-in DSL capability to provide feature-rich functionality for the small office and corporate user.

The AT-AR220E cable/DSL router is shipped complete with AlliedWare(TM), and a robust set of features that make it easy to take advantage of Broadband -- and share it across the LAN -- right out of the box. The new AT-AR220E Cable/DSL Router is available now, at a U.S. List price that beats the competition at $139.

And even though it costs less, the AT-AR220 delivers more, by coming complete with an easy-to-use browser-based setup program, support for both DHCP (Dynamic Host Configuration Protocol) Software that automatically assigns temporary IP addresses to client stations logging into an IP network. It eliminates having to manually assign permanent "static" IP addresses. DHCP software runs in servers and routers.  and PPPoE for hassle-free DSL setup, packet-filtering access control, virtual server support, and full MDI/MDX switching capability, in addition to Allied Telesyn's one-year warranty and free technical support.

About Allied Telesyn International

Allied Telesyn International simply connects the IP world with affordable, highly reliable networking solutions.

The company has achieved and maintained its market leadership positions in the enterprise and small/medium business sectors by developing a diverse portfolio of network components that build flexible, efficient, cost-effective and reliable networks for the LAN, WAN and MAN, and backing them with solid warranties and the best support in the industry.

Core competency in universal connectivity, backed by leadership in media conversion, switching and fiber optic networking put Allied Telesyn in position to leverage its expertise in high-growth markets such as Ethernet-based broadband networks.

Incorporated in 1987, Allied Telesyn is headquartered in Bothell, and has locations throughout the United States and the world. Allied Telesyn's products are available through a large network of consultants, resellers, retailers and catalogs. Further information on Allied Telesyn International and its products can be found at www.alliedtelesyn.com, or by calling its headquarters at 800/424-4284.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 30, 2000
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