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Allied Telesis Inc. changes name to Allied Telesyn International Corp.; leading supplier of LAN building blocks adopts new name.


MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 16, 1994--Allied Telesis Inc., a leading supplier of building blocks for local area networks (LANs), has announced its name change to Allied Telesyn International Corp. to avoid confusion with Pacific Telesis
For current information on this topic, see AT&T.


Pacific Telesis Group was one of the seven Regional Bell Operating Companies created after the 1984 breakup of AT&T as a holding company for Pacific Bell and Nevada Bell.
, the regional Bell operating company The Regional Bell Operating Companies (RBOC) are the result of the U.S. Department of Justice antitrust suit against American Telephone & Telegraph. History  in the Western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River
West

Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century
.

The abbreviation abbreviation, in writing, arbitrary shortening of a word, usually by cutting off letters from the end, as in U.S. and Gen. (General). Contraction serves the same purpose but is understood strictly to be the shortening of a word by cutting out letters in the middle,  for the company remains ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. .

"We believe that our new name and the continued use of the same abbreviation -- ATI -- provides continuity with Allied Telesis Allied Telesis is a telecommunications company, formerly Allied Telesyn. Headquartered in Japan, their North American headquarters are in Bothell, Washington, a suburb of Seattle.  and suggests our business equally well," said ATI President Tony Russo.

"Since our incorporation in 1987, we've experienced tremendous worldwide growth. Fully two-thirds of our business now comes from Europe and Asia. As such, the addition of International to our name is appropriate and consistent with our growing role in the global marketplace for LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used.  products. Furthermore, with annual sales having reached $180 million this year, the time has come for ATI to be recognized as a significant player in industry standard LAN products."

Allied Telesyn has embarked on a major advertising and direct mail campaign to inform its many customers, channel partners and vendors of the change in name.

Allied Telesyn International Corp. is a leading supplier of Ethernet products for local area networks. The industry's largest supplier of transceivers and repeaters, it entered the market for interface cards and hubs in 1992.

It has development and manufacturing facilities in the United States and Pacific Rim, including IC design capability that allows it to offer highly cost-effective and reliable products to the fast-growing LAN market. Allied Telesyn has subsidiaries in Canada, France, Germany, the United Kingdom, Italy and Hong Kong. Its products are available through a global network of distributors, resellers, system integrators and OEMs.

CONTACT: Allied Telesyn International Corp.
              Lisa Clarey-Lawler, 415/988-4101
              Franson, Hagerty & Associates Inc.
              Susan Cain, 415/462-1605
COPYRIGHT 1994 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 16, 1994
Words:297
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