Allied Financial, LLC Taps Global Advertising Strategies' Expertise in Ethnic Markets to Launch Tri-State Area Campaign.

NEW YORK -- Private Mortgage Banker Plans To Expand Operations and Product Offerings to Grow Business in Ethnic Communities

Global Advertising Strategies (Global), a leading multicultural marketing, consulting and advertising agency, announced that it has been selected by Allied Financial, LLC, a rapidly-growing private mortgage banker, to create and manage multiple advertising campaigns in the tri-state area (New York, New Jersey, and Connecticut).

Beginning in 2004 and extending into 2005, the multicultural campaign will target ethnic communities, with a focus on Central and Eastern European-Americans (CEEAs) and Hispanic Americans. The campaign will consist of print and online advertisements in major consumer outlets and ethnic publications, as well as TV and radio. Global's comprehensive work for Allied includes concept development, research, consultation on audience demographics and psychographics, pricing and placement strategies, media buying and related issues.

Traditional Advertising versus Unique Approaches

"The overall growth we are seeing in the ethnic markets is incredible," said Anna Lazar, President of Allied Financial, LLC. "Although some of the mortgage products can be fairly complex, we have established a very strong reputation within the CEEA and Hispanic communities that's resulted in earning their trust and business."

She added that Allied's growth in these markets requires the company to work with professionals who have knowledge of ethnic communities. "Global was our choice because of their strong media relationships and proven methods of matching a complex range of products with particular markets."

Allied Financial, LLC is operating in four states in the North East, as well as Florida and is planning further expansion.

Ethnic Media Has Impact

A recent Mortgage Bankers Association survey of 1,000 borrowers showed that ethnic groups were getting most of their primary financial services information from family, and news sources they trust.

"There's a major shift taking place in terms of the effectiveness of ethnic media as evidenced by the overwhelming growth of community newspapers and magazines, ethnic radio and TV channels, and other media outlets," said Alex Romanovich, executive vice president for corporate development at Global Advertising Strategies.

Romanovich also indicated that better jobs, growing families, improved credit, and expanding small businesses within many ethnic communities require new financial services. "Families are seeking first and second mortgages, as well as a plethora of other products, including personal lines of credit and refinancing," says Romanovich. "Our job is to leverage our market-product alignment methodology to help Allied better match these specific products with target communities and optimize their advertising and marketing budgets."

He added that Global has practical experience in monitoring and reporting on trends and developments relevant to niche markets and ethnic markets in particular. This expertise is evidenced by its in-depth market research reports covering topics such as credit card preferences of Central and Eastern European-Americans. This report, other industry reports, and the entire index of research products are available at www.ethnicusa.com.

About Global Advertising Strategies:

Global Advertising Strategies is a leading U.S. multicultural marketing firm specializing in helping companies reach the burgeoning Central and Eastern European-American market by delivering a comprehensive suite of advertising, marketing and consulting services to major international brands. Past and current clients include Aerosvit Ukrainian Airlines, Aeroflot Russian Airlines, Czech Airlines, FirstUnion Securities, Western Union, American Connections, Personal Communication Center, and Primus Telecommunications.

About Allied Financial, LLC:

Allied Financial LLC is one of the fastest growing mortgage bankers in the Tri-State area. With headquarters in Ft. Lee, NJ, Allied is providing mortgage lending services to mainstream and ethnic communities and has relationships with major financial institutions, including Bank of New York, Citigroup, HSBC, Washington Mutual and others. The company is offering a number of primary and secondary mortgage products, while consulting individuals and businesses on loans, government programs, and sound financial planning, as well as commercial and construction financing. More information can be found at www.alliedfinancial.biz.