Allied Domecq to Launch New Atelier Courvoisier Signature Luxury Goods Label, Appoints Celebrated Couturiers Ruffian as Creative Design Directors.Business Editors/Beverage Industry Writers NEW YORK--(BUSINESS WIRE)--Feb. 17, 2004 Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1]. PLC announced today it will launch Atelier Courvoisier(R), a signature luxury brand line, in Spring 2004 under the creative design direction of world-renowned fashion designers Brian Wolk and Claude Morais of Ruffian. The Atelier Courvoisier collection will include a range of Men's & Women's Apparel and Accessories inspired by Napoleon with a heavy emphasis on Luxury and Classicism classicism, a term that, when applied generally, means clearness, elegance, symmetry, and repose produced by attention to traditional forms. It is sometimes synonymous with excellence or artistic quality of high distinction. with a Modern twist. Ruffian has received international acclaim for their accessories driven label, which sells in Barneys, Takashimaya and more. The duo has joined Atelier Courvoisier to create a collection that captures the essence of the Courvoisier brand, dating back to the 1800's and Napoleon -- widely considered one of the first fashion conscience rulers. "Napoleon is a man of mythological proportions. In his time he democratized fashion and an ideal of high style that still holds true today. His influence is evident everywhere and his legacy lives on in the fashions we will create for Atelier Courvoisier," said Claude Morais, Creative Design Director for Atelier Courvoisier and Ruffian. Ruffian joins Atelier Courvoisier, which will be based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with an impressive resume, including projects with Julien McDonald, Chanel, and Francis Ford Coppola Noun 1. Francis Ford Coppola - United States filmmaker (born in 1939) Coppola . "We are thrilled to be working with such a prestigious brand. In our work, we are consumed with the individual, style and authenticity. The opportunity to combine these elements within Atelier Courvoisier is a challenge we embrace," said Brian Wolk, Creative Design Director for Atelier Courvoisier and Ruffian. "Sensibility, talent and vision were essential for us in selecting our designers. Brian and Claude came to the table with an unbelievable understanding of Courvoisier, our heritage with Napoleon and the evolution for where we needed to take this brand," said David Hayes David Hayes may refer to:
Atelier Courvoisier premiered its inaugural women's and men's line with a presentation of the collection at New York's fashion week. The Atelier Courvoisier collection will be sold in boutiques and select department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. in key cities in fall of 2004. "Allied Domecq believes that the influence of the Courvoisier trademark has already transcended the beverage alcohol industry, earning it attention and respect from fashion tastemakers around the world," said Kim Manley, Chief Marketing Officer, Allied Domecq PLC. "We are making an investment in the people and resources to develop what we believe will be products that capture the imagination of consumers, but retain the essence of the Courvoisier trademark." Courvoisier: Courvoisier is one of the four leading cognac houses in the world and continues to excel in the spirits category with its renowned blends including VS, VSOP VSOP very special (or superior) old pale: used of brandy or port , Napoleon, X.O., Initial Extra and Millennium. About Allied Domecq Spirits & Wine North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. Allied Domecq Spirits & Wine North America is a division of Allied Domecq PLC. Allied Domecq is a marketing-driven brands business that operates globally in spirits and wine and quick service restaurants. Powerful and exciting brands drive profitable growth and strong, consistent cash flows. Leading North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. brands include Kahlua(R), Stolichnaya(R) Vodkas, Sauza(R) Tequilas, Beefeater beefeater yeoman of the English royal guard, esp. at the Tower of London; slang for Englishman. [Br. Culture: Misc.] See : Britain beefeater popular name for a Yeoman of the Guard or Yeoman Warder of the Tower of London. [Br. Hist. (R), Malibu(R) flavored rum, Canadian Club(R), Courvoisier(R), Maker's Mark(R), Kuya(R) fusion rum, WET by Beefeater(R), Midori(R), Hiram Walker(R) Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. , Buena Vista(R), William Hill(R) Wines, Clos Du Bois(R), Brancott(R), Atlas Peak(R), Champagne Perrier Jouet(R), Champagne Mumm(R), Dunkin Donuts(R), Baskin Robbins(R) and Togo's(R) restaurants. Enjoy Allied Domecq's brands responsibly and in moderation. Allied Domecq, North America's vision is to be the "First Choice Supplier" in the hearts and minds of its customers, consumers and employees. For media inquiries, please visit http://press.adsw.com. |
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