Allied Domecq Spirits and Wine North America and Suntory International Corp. announce extended Midori Liqueur agreement.Business Editors/Food & Beverage Industry Writers WESTPORT, Conn.--(BUSINESS WIRE)--Sept. 10, 2001 Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1]. Spirits and Wine North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Suntory International Corp. announce that they have extended Allied's exclusive distribution agreement for Midori Liqueur Midori is a bright, green-coloured, honeydew melon-flavored cordial made by Suntory. It is manufactured in Mexico, though it was originally made in Japan until 1987. It began life in 1978 with a launch party held in New York's infamous Studio 54[1]. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Terms of the agreement were not disclosed. Working together to build brand equity through added investment in marketing, Suntory and Allied Domecq Spirits and Wine N.A. have increased Midori sales by 170 percent over the last five years. Midori this year was named a "Brand to Watch" by Impact Magazine and a "Growth Brand" by Adams Business Media. ADSWNA President Todd Martin For the musician of the same name, see . Todd Christopher Martin (born July 8 1970, in Hinsdale, Illinois) is a former professional tennis player from the United States. said: "I'm confident that our strong partnership with Suntory International will result in continued growth for Midori. Our investment in the brand is consistent with Allied Domecq's strategy of developing a portfolio of high-growth premium spirits and wine brands." The original melon liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. , Midori is known for its versatility, mixability and quality, due in large part to the "Midori Lights It Up" marketing campaign that promotes the brand as the perfect mixer in such drinks as the Midori Margarita, Midori Martini and Midori Sour. A steady focus on the Midori Margarita - the #1 mixed drink made with Midori - is a key reason behind the premium liqueur's performance. Tapping into the tremendous growth of the tequila market and the Margarita's status as the most popular cocktail in the U.S., Midori has concentrated on the Margarita more than any other mixed drink in its advertising and promotions over the past decade, and has used its association with Allied Domecq to tie in with its core tequila brand, Sauza Hornitos, which has a strong franchise among Midori's target market of young adult consumers. Allied Domecq is a dynamic marketing-led brands business, which operates globally in spirits and wine and quick service restaurants. Powerful and exciting brands drive profitable growth and strong consistent cash flows. These brands include Ballantine's, Beefeater beefeater yeoman of the English royal guard, esp. at the Tower of London; slang for Englishman. [Br. Culture: Misc.] See : Britain beefeater popular name for a Yeoman of the Guard or Yeoman Warder of the Tower of London. [Br. Hist. , Kahlua, Sauza and Baskin-Robbins, Dunkin' Donuts and Togo's. For the 1999-2000 financial year, Allied Domecq achieved a profit of (pound)487 m on turnover from continuing businesses of (pound)2.6 bn. Visit the group's website www.allieddomecqplc.com for more information on Allied Domecq and its brands. Suntory International Corp. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Suntory Limited of Japan, a highly diversified, international company with revenues of $12 billion in 2000. Its wide range of business activities include alcoholic and non-alcoholic beverages, food, pharmaceuticals, restaurants, and so forth. It is Japan's leading producer of whisky, wine and beer, one of the largest distributors of alcoholic beverages in the world, and has invested in such prestigious properties and brands as Chateau Lagrange in Bordeaux, Weingut Robert Weil in Rheingau, Bowmore Single Malt Scotch Single Malt Scotch is a type of single malt whisky, distilled by a single distillery in a pot still, using malted barley as the only grain ingredient in Scotland. As with any Scotch whisky, a Single Malt Scotch must be distilled in Scotland and matured in oak casks in Scotland for Whisky, Cognac Louis Royer, and Macallan Single Malt Scotch Whisky. |
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