Allied Domecq Secures Stolichnya U.S. Distribution Rights.Business Editors & Food Writers NEW YORK--(BUSINESS WIRE)--Nov. 16, 2000 Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1]. PLC announces that it has secured the exclusive right to distribute Stolichnaya Stolichnaya (Russian: Столичная: "capital (vodka)", stress on "lich" pronounced like "teach") is a Russian vodka produced from wheat and rye grains in Tambov, a town located in the vodka vodka (vŏd`kə), traditional spirituous drink of Russia, the Baltic states, and Poland; it is now consumed internationally. The best vodka is distilled from rye and barley malt, but the cheaper corn and potatoes are commonly employed. in the USA after the successful completion of negotiations with the brand owner and supplier, Soyuzplodimport Soyuzplodimport (Russian Союзплодимпорт: "Union-Fruit-Import") is a company based in Moscow. Its main products are different types of vodka. (SPI (1) (Stateful Packet Inspection) See stateful inspection. (2) (Service Provider Interface) The programming interface for developing Windows drivers under WOSA. ). Allied Domecq will distribute Stolichnaya in the USA from 1 January 2001. Allied Domecq will also take assignment of the relevant trademarks and be responsible for the marketing and development of the brand. The contract securing these rights has been granted for a ten-year term. In addition, SPI has granted Allied Domecq the right of first refusal Right of First Refusal In general, the right of a person or company to purchase something before the offering is made available to others. Notes: For example, a football team may have the right of first refusal on a player's contract. to renew the agreement at the end of the ten-year term and the right of first refusal over the distribution and trademark rights to the brand as they become available in markets outside the USA. With sales of over one million cases a year, Stolichnaya is the USA's second-largest imported premium vodka. Stolichnaya also has a leading position in the rapidly growing flavoured adj. 1. same as flavored; - of foods. vodka sector. Winning the Stolichnaya contract will enable Allied Domecq to enter one of the most important segments of the American market and provides a significant addition to the Group's brand portfolio. Commenting on the agreement, Allied Domecq Chief Executive Philip Bowman said: "The agreement with Stolichnaya is a major strategic step for Allied Domecq. The ability to offer a premium vodka to the U.S. market substantially enhances our international position and fills an important gap in our brand portfolio. While the Stolichnaya contract enables Allied Domecq to meet its objective of securing a major vodka brand, we remain determined to secure the maximum advantage for our shareholders from the auction of the Seagram's wines and spirits business." Allied Domecq is committed to its strategy of developing a portfolio of high-growth global premium spirits and wine brands both organically and through acquisition. |
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