Allied Domecq Invites Pro-Football Fans to the "Big Game's" Tailgate Party At Qualcomm Stadium.Business Editors & Sports Writers SAN DIEGO, Calif.--(BUSINESS WIRE)--Jan. 21, 2003 Allied Domecq Spirits Offers Fans the Only Non-VIP Place to Celebrate and Enjoy Game Day in Qualcomm Stadium's SuperZone At Spectator Plaza Allied Domecq (NYSE NYSE See: New York Stock Exchange : AED AED - Automated Engineering Design ) spirits brands have teamed together to provide the ultimate tailgate party at Qualcomm Stadium for this year's Big Game. The "SuperZone at Spectator Plaza Presented by Allied Domecq" will host more than 20,000 tailgating Tailgating The action of a broker or advisor purchasing or selling a security for his or her client(s) and then immediately making the same transaction in his or her own account. fans as the pro-football season comes to a close on January 26. The SuperZone's 7,500 square-foot bar will feature Allied Domecq brands such as Sauza, Stolichnaya, Fruja and Maker's Mark. "Allied Domecq is proud to host a "people's party", designed for the hard-core football fan who has come to enjoy the true spirit of the game rather than the glitz glitz Informal n. Ostentatious showiness; flashiness: "a garish barrage of show-biz glitz" Peter G. Davis. tr.v. and glamour of final game events," says Allied Domecq's Simon Cunningham, executive vice president of marketing, Allied Domecq Spirits North America. "We want fans to enjoy the full tailgating experience complete with entertainment and drinks - what more could they desire... besides great football and victory for the best team," Cunningham added. Allied Domecq's brand ambassadors will serve as SuperZone hostesses, while fans enjoy pre-game festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. on five giant plasma-screen televisions. In celebration of San Diego's rich culture, Allied Domecq will also erect two "Sauza Margarita Villages" in Spectator Plaza, complete with Mariachi Bands to keep fans entertained and moving to the beat as they enter Qualcomm Stadium. Spectator's Plaza will welcome fans from 11:00am - 3:00pm on Game Day. Once inside Qualcomm stadium, fans can continue to enjoy Allied Domecq brands at any one of the stadium bars, including the nine club-level lounges and Murphy's Sports Bar. Allied Domecq spirits have served Qualcomm Stadium and San Diego Chargers' fans during the entire 2002 football season in an exclusive sponsorship agreement. This relationship has included Allied Domecq core brand distribution in all stadium bars and 114 luxury sky boxes, as well as the "Fan Experience" tailgate party at all San Diego Chargers
About Allied Domecq Spirits North America Allied Domecq Spirits North America is a Westport, Conn.-based division of Allied Domecq PLC. Allied Domecq is a marketing-led brands business that operates globally in spirits and wine and quick service restaurants. Powerful and exciting brands drive profitable growth and strong consistent cash flows. Leading North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. brands include Kahlua, Stolichnaya Vodkas, Sauza Tequilas, Beefeater beefeater yeoman of the English royal guard, esp. at the Tower of London; slang for Englishman. [Br. Culture: Misc.] See : Britain beefeater popular name for a Yeoman of the Guard or Yeoman Warder of the Tower of London. [Br. Hist. , Malibu flavored rum, Canadian Club, Courvoisier, Maker's Mark, Midori, Hiram Walker Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. , Buena Vista, William Hill Wines, Clos Du Bois, Atlas Peak, Dunkin' Donuts, Baskin-Robbins and Togo's. Allied Domecq Spirits North America's vision is to be the first-choice supplier in the hearts and minds of its customers, consumers and employees. The company's new Move to Market structure, which takes effect Jan. 31, 2003, will help Allied Domecq achieve this vision by bringing the company closer to its customers in the marketplace. For media inquiries, please visit http://press.adsw.com |
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