Allied Domecq Appoints Two New Members to Independent Marketing Review Board.

WESTPORT, Conn. -- Health and Trade Experts Offer Guidance to Ensure Allied Domecq Upholds High Standards for Social Responsibility

Allied Domecq, North America (NYSE:AED), a marketing-led brands business, announced today the appointment of Keith Evans and Guillermo Cabanellas to the Company's external Independent Marketing Review Board. Allied Domecq PLC is the only major spirits supplier to utilize a third-party marketing review board to ensure it is meeting industry standards in the responsible marketing of its beverage alcohol products to legal drinking age consumers.

The Independent Marketing Review Board serves to advise Allied Domecq on global marketing activities to assure the Company is in full compliance with the Allied Domecq Spirits & Wine Global Marketing Code. In addition to the review, counsel and analysis of Allied Domecq marketing concepts, the Independent Marketing Review Board reviews external complaints and concerns from any interested parties, such as non-governmental organizations, competitors and consumers. Allied Domecq's Global Marketing Code is posted on line at http://www.allieddomecq.com/en/OurResponsibilities/Society/Responsible Marketing/ (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

"We are delighted to have both Mr. Evans and Mr. Cabanellas join our Board and are certain their backgrounds and expertise will garner an effective, unbiased review of both our US and global marketing efforts, ensuring we are delivering messages that promote responsible consumption among legal drinking age adults," stated Jim Clerkin, President of Allied Domecq Spirits, North America. "Responsible marketing is vital to our company's reputation and the integrity of our promotional programs. The added strength of these two appointments to our Board helps to ensure we stay true to our global commitment to market our portfolio of products in a socially responsible manner."

--Keith R. Evans joins the Review Board representing Asia. He currently serves as Director, Primary Health Care and Drug Strategies with the South Australian Department of Health, and is a member and immediate Chair of the Australian Intergovernmental Committee on Drugs. Mr. Evans is the former Chief Executive of the Alcohol Advisory Council of New Zealand and acted as advisor to the Advertising Standards Authority of New Zealand, the agency responsible for managing the advertising standards code and strategies for improving industry/advertiser compliance where this was an issue.

--Guillermo Cabanellas joins the Review Board representing Latin America. He currently serves as a Partner at Cabanellas, Etchebarne, Kelly & Dell'Oro Maini Abogados. Mr. Cabanellas formerly served as the Commissioner of the Argentine International Trade Commission, as well as a Partner at Cardenas, Cassagne & Asociados. He is the author of numerous publications regarding international trade relations as they affect Latin America.

Allied Domecq's Independent Marketing Review Board compliments the Code of Responsible Beverage Alcohol Advertising and Marketing Practices of the Distilled Spirits Council of the United States (DISCUS), the industry trade association representing America's leading distillers, and the DISCUS Code Review Board, which is responsible for receiving advertising complaints and enforcing compliance of the industry's voluntary standards.

The additional members of Allied Domecq's Independent Marketing Review Board are:

--Jodie Bernstein - former Consumer Protection Director of the U.S. Federal Trade Commission

--Hugh Burkitt - CEO, U.K. Marketing Society and former member of The Portman Group Review Panel

--Lisa Keegan - Chief Executive Officer of Education Leaders Council (ELC)

--Jose Massaguer - Lawyer, Professor in Law and Chairman of the Second Chamber of the Jury on self regulation of advertising in Spain

Members of the Allied Domecq Internal Marketing Review Board

--Stephen Whitehead, Director of Group Corporate Affairs, Allied Domecq, PLC

--Simon Stewart, Senior Vice President of Marketing, Allied Domecq, PLC

--Jan Buckingham, Group Director of Social & Environmental Policy, Allied Domecq, PLC

--Chris Swonger, Senior Vice President, Corporate Affairs, Allied Domecq, North America

About Allied Domecq Spirits & Wine North America

Allied Domecq Spirits & Wine North America is a division of Allied Domecq PLC (NYSE: AED). Allied Domecq is a marketing-driven brands business that operates globally in spirits and wine and quick service restaurants. Powerful and exciting brands drive profitable growth and strong, consistent cash flows. Leading North American brands include Kahlua(R), Stolichnaya(R) Vodkas, Sauza(R) Tequilas, Beefeater(R), MALIBU(R) flavored rum, Canadian Club(R), Courvoisier(R), Maker's Mark(R), WET by Beefeater(TM), Midori(R), Hiram Walker(R) Liqueurs, Buena Vista(R), William Hill(R) Wines, Clos Du Bois(R), Brancott(R), Atlas Peak(R), Champagne Perrier Jouet(R), Champagne Mumm(R), Dunkin Donuts(R), Baskin Robbins(R) and Togo's(R) restaurants. Enjoy Allied Domecq's brands responsibly and in moderation.

Allied Domecq, North America's vision is to be the "First Choice Supplier" in the hearts and minds of its customers, consumers and employees. For further information on Allied Domecq please visit www.allieddomecqplc.com. For media inquiries in North America, please visit http://press.adsw.com.