Allied Domecq Appoints New Marketing Chief for North America Spirits Business.Business Editors WESTPORT, Conn.--(BUSINESS WIRE)--March 11, 2004 Simon Hunt Takes Marketing Helm for Such Popular Brands as Kahlua(R), Stoli(R), Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky. When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business (R) and Courvoisier(R) Allied Domecq Spirits, North America (NYSE NYSE See: New York Stock Exchange :AED AED - Automated Engineering Design ), a marketing-lead brands business, announced today the appointment of Simon Hunt to the role of Senior Vice President of Marketing for the Company. Hunt replaces Simon Cunningham, who has been appointed the Commercial Director for Allied Domecq Europe. Hunt joins the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Spirits business from Allied Domecq Spirits and Wines, PLC, where he served as Senior Vice President of Innovation. While in this role, he strategically developed and launched 25 new products, including Stoli(R) Cranberi, Stoli Citros, Tia Lusso(R), Kuya(R) Fusion Rum, MALIBU(R) Caribbean Rum with Natural Pineapple Flavor and MALIBU Caribbean Rum with Natural Mango Flavor. As part of his duties, Hunt developed the marketing plans and advertising programs, along with channel and pricing strategies, for these brands on a global level. Prior to joining Allied Domecq, Hunt worked for United Distillers and Vintners North America (now Diageo) for eight years in a variety of local and international marketing roles. Most recently, he acted as the Vice President of Global Marketing on the Smirnoff(R) vodka brand. Before joining the spirits industry, Hunt served as an officer in the UK Ministry of Defense's Royal Marine Commando division, earning a Green Beret. "Simon's unique blend of in-depth marketing experience and proven leadership skills will be a true asset to Allied Domecq's North American Spirits operation," said Jim Clerkin, President, Allied Domecq Spirits, North America. "His vision has lead to some of the industry's most successful and high-profile product launches. Simon's marketing expertise will be a key component in our efforts to become the 'First Choice Supplier' in the hearts and minds of our customers and consumers." Hunt will oversee the marketing strategies for all Allied Domecq Spirits, North America brands, including Kahlua(R), Stolichnaya(R), Sauza(R), Beefeater beefeater yeoman of the English royal guard, esp. at the Tower of London; slang for Englishman. [Br. Culture: Misc.] See : Britain beefeater popular name for a Yeoman of the Guard or Yeoman Warder of the Tower of London. [Br. Hist. (R), Courvoisier(R), Maker's Mark(R), MALIBU, Canadian Club(R), WET by Beefeater and Kuya. He inherits a marketing program that has seen a 20% increase in spending in 2004 over fiscal 2003, and an increased focus on fully integrated, through-the-line marketing, such as the Kahlua "Unleash It" and Sauza "Get Lost" campaigns. Answering directly to Jim Clerkin, Hunt will serve as a member of the North American Spirits Executive Team, in addition to maintaining his position on the ADSW ADSW active duty for special work (US DoD) ADSW Anti-Diesel Submarine Warfare (US Navy) ADSW Active Duty for Support Work PLC International Marketing Executive Team. He will also play a critical role in supporting Allied Domecq's commitment to marketing its products responsibly to legal drinking age The legal drinking age is a limit assigned by governments to restrict the access of children and youth to alcoholic beverages. In most countries the legal age to purchase alcohol is at least 18, but there are notable exceptions. adult consumers, as outlined in the Company's Global Code of Marketing Practices and the DISCUS Code of Responsible Practices. Allied Domecq's resolve in this area includes the spirits industry's only independent third party marketing review board, as well as a self-imposed 70% adult demographic standard in marketing and promotion. Hunt holds a Masters in Business Administration Degree from the London Business School Around 800 degree students, from 70 countries, graduate from the school each year. Over 80 percent of students, and over 70 percent of faculty, come from outside the UK. A further 6,000 executives attend the school executive education programmes each year. , UK, and a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies Degree in Sociology from the London School of Economics The School is a member of the Russell Group, the European University Association, Association of Commonwealth Universities, the Community of European Management Schools and International Companies, The Association of Professional Schools of International Affairs as well as the Golden , UK. About Allied Domecq Spirits, North America Allied Domecq Spirits, North America is a division of Allied Domecq PLC. Allied Domecq is a marketing-driven brands business that operates globally in spirits and wine and quick service restaurants. Powerful and exciting brands drive profitable growth and strong, consistent cash flows. Leading North American brands include Kahlua(R), Stolichnaya(R) Vodkas, Sauza(R) Tequilas, Beefeater(R), MALIBU(R) flavored rum, Canadian Club(R), Courvoisier(R), Maker's Mark(R), Kuya(R) fusion rum, WET by Beefeater(R), Midori(R) and Hiram Walker(R) Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. . Enjoy Allied Domecq's brands responsibly and in moderation. Allied Domecq, North America's vision is to be the "First Choice Supplier" in the hearts and minds of its customers, consumers and employees. For media inquiries, please visit http://press.adsw.com. |
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