Allied Biotech Corporation Wins Frost & Sullivan Award For Excellence In Market Penetration.Business Editors/Health/Medical Writers LONDON--(BUSINESS WIRE)--Dec. 3, 2003 Taiwan based Allied Biotech bi·o·tech n. Informal Biotechnology. biotech Noun short for biotechnology Noun 1. Corporation has been honored with the 2003 Market Penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" Award from Frost & Sullivan. The award recognizes the recipient's exceptional performance in capturing market share within the highly concentrated and intensely competitive beta-carotene segment of the European carotenoid Carotenoid Any of a class of yellow, orange, red, and purple pigments that are widely distributed in nature. Carotenoids are generally fat-soluble unless they are complexed with proteins. market. "Allied is a relatively new entrant en·trant n. One that enters, especially one that enters a competition. [French, from present participle of entrer, to enter, from Old French; see enter. to the synthetic beta-carotene segment and has managed to capture market share from both the leading incumbents, DSM 1. DSM - Data Structure Manager. An object-oriented language by J.E. Rumbaugh and M.E. Loomis of GE, similar to C++. It is used in implementation of CAD/CAE software. DSM is written in DSM and C and produces C as output. Nutritional Products (Roche) and BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida . Allied has done this by adopting competitive pricing and servicing strategies, which have challenged the traditional duopoly Duopoly A situation in which two companies own all or nearly all of the market for a given type of product or service. Notes: This is very similar to a monopoly, where only one company dominates the market. ," notes Frost & Sullivan Food Research Manager Anna Ibbotson. Despite being a relatively new entrant, the award recipient has swiftly established its position as a leading supplier of nature-identical beta-carotene to Europe. Together with Roche and BASF, Allied currently controls around 90 percent of the $138.0 million European beta-carotene market. Allied is on course to expand its six percent share of the market at the expense of its two closest competitors. This expansion will be underpinned by the company's positioning as a viable alternative to the traditional synthetic beta-carotene duopoly of Roche and BASF and through the introduction of novel high quality beta-carotene and other carotenoids Carotenoids Carotenoids are yellow to deep-red pigments. Mentioned in: Vitamin A Deficiency carotenoids (k products. Adds Ms. Ibbotson, "Allied has quickly established product awareness, and has gained market share using distribution agreements, which by-passed the traditional channels." Strong promotion of its Altratene brand has allowed Allied to effectively address the issue of low consumer awareness about beta-carotene and its health benefits. In terms of distribution strategies, the company has displayed a refreshingly 'out-of-the-box' approach. Lacking a European manufacturing base, Allied has initially and successfully tied up with Helm Benelux, a Belgium based distributor and member of the Helm AG Group. This ingenious alternative to traditional distribution strategies allowed the company to successfully enter and consolidate its presence in the European beta-carotene market and finally during the Summer 2002 establish its own European company Allied Biotech Europe GmbH with base in Karlsruhe in Germany. Today Allied has successfully expanded its European distribution network including several distributors specialized in food ingredients. To choose the recipient of the Market Penetration Award, Frost & Sullivan analysts tracked market share gain, increase in sales and brand awareness efforts within the European beta-carotene industry. Companies were ranked following extensive primary and secondary research among market participants The term market participant is used in United States constitutional law to describe a U.S. State which is acting as a producer or supplier of a marketable good or service. When a state is acting in such a role, it may permissibly discriminate against non-residents. and end-users. In choosing Allied Biotech Corporation as the winner of this award, Frost & Sullivan recognizes it as a company whose proven strategic excellence in product innovation, marketing and sales strategies has resulted in the largest gain in market share over the past 2-3 years. About Frost & Sullivan Frost & Sullivan, a global leader in international strategic growth consulting and training, bestows Market Engineering Awards to companies demonstrating exceptional market share leadership skills in the increasingly competitive marketplace. Frost & Sullivan rigorously analyzes specific criteria to determine Market Engineering Award recipients in a variety of regional and global market landscapes. Founded in 1961, Frost & Sullivan is headquartered in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif., with offices located worldwide. For further information, visit www.frost.com. About Allied Biotech Corporation Allied Biotech Corporation, a subsidiary of Allied Industrial Corp. Ltd. Group, is a leading supplier of beta-carotene to the global food and dietary supplement Noun 1. dietary supplement - something added to complete a diet or to make up for a dietary deficiency diet - a prescribed selection of foods vitamin pill - a pill containing one or more vitamins; taken as a dietary supplement industry. The product portfolio includes formulations for all applications. Allied Biotech Corporation has established a global sales and marketing network, which comprises offices in Germany, Denmark, the U.S., Brazil, China and Taiwan, and co-operations in several countries with partners specialized in the distribution of food additives food additives, substances added to foods by manufacturers to prevent spoilage or to enhance appearance, taste, texture, or nutritive value. By quantity, the most common food additives are flavorings, which include spices, vinegar, synthetic flavors, and, in the and ingredients. Allied is supplying Beta-carotene formulations under the brand name Altratene to food and supplement companies in more than 30 countries around the world. For more information, visit www.altratene.com. |
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