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Alliances Play Prominent Role in Synygy's Growth; Cooperation provides clients with a complete incentive comp solution and leads to significant new business for both Synygy and its partners.


Business Editors/Hi-Tech Writers

CONSHOHOCKEN Conshohocken (kŏn'shəhŏk`ən), industrial borough (1990 pop. 8,064), Montgomery co., SE Pa., on the Schuylkill River; inc. 1850. Food, fabricated metals, and electronic products are produced. , Pa.--(BUSINESS WIRE)--April 23, 2001

Synygy Inc., the largest provider of Enterprise Incentive Management (EIM EIM Enterprise Incentive Management
EIM Enterprise Information Management
EIM Enterprise Identity Mapping (IBM)
EIM Enterprise Instant Messaging
EIM Employee Internet Management
EIM European Institute for the Media
) software and services, today announced that referrals from strategic alliance partners such as Hewitt Associates Some of the information in this article may not be verified by . It should be checked for inaccuracies and modified to cite reliable sources.

Hewitt Associates
, William M. Mercer mer·cer  
n. Chiefly British
A dealer in textiles, especially silks.



[Middle English, from Old French mercier, trader, from merz, merchandise, from Latin merx
, Hay Group This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, Towers Perrin Towers Perrin is a global professional services firm.

It was established 1 March 1934 as Towers, Perrin, Forster & Crosby. The umbrella name of Towers Perrin was adopted in 1987.
, and Nextera Sibson Consulting Group have accounted for half of the new Synygy clients signed within the past few months.

"The recent expansion in referral-generated sales is a tremendous validation See validate.

validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements.
 that by working with Synygy, our partners can deliver complete variable pay solutions to their clients, from plan design, to system implementation, to on-going management of plans and special contests," said Mark A. Stiffler, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Synygy. "It's great that our 100% success rate gives our partners the confidence they need to recommend us to their clients."

More and more companies are recognizing that well managed variable compensation plans can be an important vehicle for driving their company strategy forward by ensuring that people are rewarded for behaviors that support their strategy.

"With the pace of change in today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002.  environment, incentive compensation plans are growing more complex," said Joanne Dahm, principal, Sales Force Consulting, for Hewitt Associates. "Synygy's IC Expert solution recently allowed two Hewitt clients to implement complex sales Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and  compensation systems quickly, improving sales effectiveness."

"The implementation and on-going management of a new plan can be a difficult undertaking for any company. Synygy has a strong track record in helping companies roll out incentive plans quickly and easily," added Craig Ulrich, principal, Sales Effectiveness Practice, at William M. Mercer Inc., which recently referred a new client to Synygy.

The Synygy strategic alliance program is building a network of companies with expertise in areas related to incentive compensation, such as sales force effectiveness, employee motivation, customer relationship management, and systems integration. Current partners include:
-- plan design consultancies, such as William M. Mercer, Hewitt Associates,
Nextera Sibson Consulting Group, Towers Perrin, and Hay Group, which work
closely with their clients to improve sales force effectiveness and design
incentive compensation plans that motivate appropriate behaviors in alignment
with the client business strategy.

-- tangible rewards companies, such as Carlson Marketing Group and Maritz
Performance Improvement Company which provide their clients with non-cash
incentive rewards, incentive travel, and marketing research services to help to
maximize employee performance.

-- system integrators, such as Accenture, which concentrate on customer
relationship management (CRM) initiatives and other complex business systems
that improve company performance.


For more information on Synygy's Strategic Alliance program and becoming a Synygy partner, contact Bob Lis at lis@synygy.com (see separate release on promotion of Bob Lis to vice president, Strategic Alliances).

About Synygy

Synygy Inc., The Incentive Compensation Company(TM), is the largest provider of Enterprise Incentive Management (EIM) software and services. Synygy created the EIM industry in 1991, and Synygy's IC Expert(TM) software, now in version 8.1, has been used to implement and manage the variable pay plans for more of the world's largest corporations than any other solution.

Based in suburban Philadelphia, Synygy's success and rapid growth have been recognized on the Inc. 500 for the past four years and the Philadelphia Business Journal's Philly 100 for the past six years. Synygy was recently awarded the prestigious 2001 Workforce Optimas award for Vision in its human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  practices. For more information on Synygy, visit www.synygy.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 23, 2001
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