Alliance Provides nFusion Unique Access to Industry's First Planning Tool for Integrated Marketing.

Business Editors

AUSTIN, Texas--(BUSINESS WIRE)--Feb. 10, 2004

Alliance with Strategic Oxygen Provides nFusion Clients Unique

Resource to Develop More Insightful Sales and Marketing Programs

nFusion Group, a results-oriented, integrated marketing agency, announced today an exclusive agency alliance with Strategic Oxygen to access the industry's first planning tool for integrated communications campaigns. Through nFusion and their access to the Information Network Engram (INE) Model companies can now develop and execute sales and marketing programs based on more than three years of ongoing feedback from a representative universe of 11.5 million buyers in the information technology market. The model enables nFusion to create for its clients integrated, global marketing programs that reach buyers at the right time and place in the purchase process while providing clients with measurable improvements in the return they generate on their marketing investment.

"Our experience integrating the art and science of marketing for companies such as Dell, Nortel, Nokia and Metroworks, combined with information from one of the industry's most prolific research undertakings, provides nFusion with the critical components clients need to increase the return from their marketing programs," stated John Ellett, Chief Executive Officer of nFusion. "The industry has had tools for planning advertising and database marketing, but until now there has not been a tool that helps companies plan an integrated marketing program. The quality of Strategic Oxygen's tool and information combined with nFusion's experience and creativity will ensure our clients have campaigns that focus on the right person in the right stage of the purchase process -- driving measurable results."

Called by some the "human genome of IT marketing information," Strategic Oxygen's data, combined with the professional expertise and experience of the nFusion team, provides nFusion clients the ability to make better decisions with their marketing dollars and create greater efficiency and effectiveness for sales and marketing programs. In addition, it provides rationale for business decisions that is based on information that has on average provided companies with a 15 percent to 30 percent increase in the return on their marketing efforts.

"As one of the few firms that is focused on a truly integrated approach to marketing, nFusion can deliver on the promise and value of the market intelligence developed in the INE program," said Michael Gale, principal of Strategic Oxygen. "More than 90 percent of buyers use more than one sales and marketing source during the purchase process, making integration the key to success for companies that want to go forward. The nFusion team not only intellectually understands how a truly integrated program can improve a company's return on investment (ROI), they have proven they know how to do it, and now they have the industry's best tool to execute on that philosophy."

As the first planning tool for integrated marketing, Strategic Oxygen's information allows nFusion to effectively target buyers for their clients' products or services. This information, when combined with nFusion's proven methodologies for planning and executing integrated programs, delivers the right information to the correct people through the best media at each stage of the considered purchase process. The results are cost-effective programs that increase sales and provide a superior return on investment.

For more information on how nFusion can apply the INE Model to help companies develop integrated sales and marketing programs, contact John Ellett via e-mail at [e-mail], or by calling 512-479-4657.

About the nFusion Group

nFusion is a new breed of agency committed to creating demand and delivering results through truly integrated marketing programs. Founded by three former Dell Computer Corp. executives with more than 70 years of combined sales and marketing experience, nFusion creates demand and drives sales with strategically integrated, creatively inspired marketing campaigns. Services include demand generation planning, advertising, direct marketing, e-marketing, sales support tools and Web systems development. nFusion provides marketing services for a variety of industries ranging from technology and consumer electronics to health care, real estate and not-for-profit organizations. For more information, visit www.nFusion.com.

About Strategic Oxygen

Strategic Oxygen was founded in 2001 by Michael Gale to provide scientific methods to the creation of more effective integrated marketing and sales approaches. The Information Network Engram (INE) model is used by eight of the world's top ten brands to plan integrated marketing programs on a global basis. Having spent more than 16 years measuring and assessing technology brands' marketing and sales performance across the globe, Gale heads Strategic Oxygen's consulting and strategic development practice. Strategic Oxygen architects integrated marketing intelligence programs using its patent-pending research and planning engine, INE to measure the unique patterns and methods of information gathering during the purchase process, correctly aligning a company's marketing mix with customer preferences. Gale has sat on the Technology Marketing ICON Awards Committee since 1995. For more information on Strategic Oxygen visit the company's Web site at www.strategicoxygen.com or call 512-415-6622.