Alliance Mortgage Launches an Affiliate Program for the Online Community.

HAYWARD, Calif.--(BUSINESS WIRE)--July 15, 1999--

Alliance Mortgage (http://www.alliancemtg.com) announced today that it will be launching an Affiliate program, allowing other web sites to earn income by linking their sites to Alliance Mortgage.

The program will be launched on a national basis linking with the other influential sites. This Program has already been underway and has been taking pre-registrations. Affiliate sites will participate in the revenue generation activity with Alliance Mortgage.

"This marketing program is designed to increase our existing Internet influence and broaden our presence. We are increasing our market share on the Internet where no single Mortgage entity holds more than 10 percent of the market share. This program will be targeted towards home and real estate related sites, but will also allow other web sites to gain access to our mortgage loan applications," said Sean Saed, the company's President and CEO. "Our program is modeled after the successful affiliate programs of Amazon.com (Nasdaq:AMZN), Yahoo! (Nasdaq:YHOO), Beyond.com, (Nasdaq:BYND), CDNow (Nasdaq:CDNW), and Barnes and Nobles (NYSE:BKS)."

According to estimates by James Marks, Deutsche Bank Securities Analyst, the online mortgage industry is set for an explosive growth, with projections topping $60 billion by the year 2000.

Alliance also signed an agreement with Mortgage Bank of Maryland on June 16, 1999 for co-branding its loans in the state of Maryland. Alliance Mortgage's inexpensive loans are now available to the residents of Maryland.

About Alliance Mortgage

Since 1992 Alliance Mortgage (http://www.alliancemtg.com), based in Hayward, Calif., has been providing inexpensive loans to people with all types of credit histories. Alliance Mortgage provides these loans through the virtual centralized office place. The loans are at least a point lower than most Brick and mortar banks, single sourced lenders and conventional mortgage brokers.

As a Mortgage Banker with a lower overhead, Alliance Mortgage rates are still competitive with similar major online mortgage companies by at least 0.50 to 0.625 basis points. Alliance Mortgage has ties to Nation's top 70 lenders including World (NYSE:GDW), Dominion/Saxon (NYSE:D), PCFS (NYSE:PFGI), Bank of America (NYSE:BAC) and Countrywide (NYSE:CCR).

Alliance Mortgage is a true Internet loan provider with 100 percent revenues derived from the Internet, and is located in the Silicon Valley at 26250 Industrial Blvd., Hayward, Calif. 94545.