Alliance HealthCard Targets South Florida Hispanic Market Through Miami Aqui's Hispanic Yellow Pages.

ATLANTA -- Alliance HealthCard (OTCBB:ALHC) today announced that it has begun to issue its prescription drug discount cards through Miami Aqui, one of South Florida's Spanish-language yellow pages. The discount card, called Instant!Rx(TM), is being included in selected copies of the 2004-2005 issue of the Miami Aqui Directory which is being distributed in Miami-Dade and Broward counties.

The program, co-developed with iCan HealthPlans of Miami, Florida is expected to over time reach up to 100,000 Hispanic families, many of whom are uninsured or do not qualify for discount cards recently offered to Medicare recipients due to their age, citizenship or income levels. Each Instant!Rx(TM) card will offer up to five family members savings between 8% and 50% on most of their prescription medication.

Antonio Feijoo, President of Miami Aqui, the program's sponsor, said, "Bringing relevant services and information to the homes of Hispanic families in South Florida is our goal and focus. The Instant!Rx(TM) card addresses one of the most important issues facing these communities - the lack of prescription drug coverage. We are pleased to do our part to support such a worthy cause."

"We are focused on serving the needs of the Hispanic market and believe that this program will offer immediate benefits to all parties involved. In addition, through the network, cardholders can use Instant!Rx(TM) at over 90% of all pharmacies nationwide, including CVS/pharmacy(R), Eckerd(R), Navarro Discount Pharmacies, Walgreens, Kmart and Wal-Mart Pharmacy," explained Robert Garces, Chairman and CEO of Alliance HealthCard.

According to the Center for Disease Control, Florida has almost 2.2 million uninsured adults, the third highest in the nation behind Texas and California, 540,000 of whom are Hispanic. Nationwide, Hispanics are almost twice as likely than African-Americans and more than three times as likely as White Americans to be uninsured and lack prescription drug coverage, according to The Robert Wood Johnson Foundation.

Pharmacy network and processing services for the Instant!Rx(TM) cards in South Florida are provided by PharmaCare, a pharmacy benefits manager that covers over 12 million lives across the United States. Instant!Rx(TM) is not insurance and does not require forms or applications.

"We provide a simple, convenient and immediate solution for the millions of families that do not qualify or otherwise have access to insurance or savings plans for the medication they so desperately need," said Christopher Nelson, President of iCAN HealthPlans. "And everyone qualifies for the savings."

ABOUT ALLIANCE HEALTHCARD

Alliance HealthCard, Inc. (OTC BB: ALHC) creates, markets, and distributes membership savings programs to predominantly underserved markets, where individuals have either limited or no health benefits. These programs allow members to obtain substantial discounts on over 16 areas of health care services, including physician visits, hospital stays, pharmacy, dental, vision, patient advocacy, and alternative medicine, among others. The company offers third-party organizations self-branded or private-label healthcare savings programs through its existing provider networks and systems. Founded in 1998 by health-care and finance experts to address the need for affordable health care nationwide, Alliance HealthCard now accesses a network of more than 600,000 healthcare professionals and serves over 800,000 individuals. Alliance HealthCard, Inc. is based in Norcross, Ga. For more information on Alliance HealthCard and its products and services, contact Robert Garces, Chairman and CEO at 678-405-4242 or visit www.alliancehealthcard.com.

ABOUT MIAMI AQUI:

Miami Aqui, a product of Ad Directions Publishing, is the first Spanish yellow pages that targets Hispanics using the latest databases for accuracy. Miami Aqui has formed strategic alliances with El Nuevo Herald, Americatel, and Cupon Latino streamlining and targeting the Directory's distribution as well as offering valuable discounts and substantial savings. Based in Miami, Florida the Spanish yellow pages cover both Miami-Dade and Broward counties. For more information on Miami Aqui, call 305-871-0242 or visit: www.miamiaqui.com.

ABOUT iCAN:

iCAN HealthPlans develops and markets retail-based healthcare savings programs for the nation's leading pharmacy, insurance and medical groups. iCAN's advantage is providing consumers with instant access to quality healthcare products through broad retail placement, and instant usage of those products through proprietary technology and systems infrastructure. For more information on iCAN contact Christopher Nelson at 800-560-3010 or [e-mail].