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Alliance HealthCard Expands Card Base and Reports its Unaudited Results for its Month Ending July 31, 2003.


Business Editors/Health/Medical Writers

ATLANTA--(BUSINESS WIRE)--Sept. 16, 2003

Alliance HealthCard (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ALHC ALHC American Lindy Hop Championships (swing dancing competition)
ALHC Associate, Life & Health Claims
) announced today that it had issued approximately 350,000 health benefit cards as of September September: see month.  16, 2003. As a result of the significant card growth, the Company's preliminary results for the month ended July 31, 2003, were close to breakeven breakeven

1. The level of output or sales necessary to cover fixed expenses. Companies in industries that have high fixed costs and, consequently, high breakevens, such as automobile and steel manufacturing, are likely to exhibit large fluctuations
 with a net loss of $2,132 and net revenues of $367,824. For the ten months ended July 31, 2003, Alliance's preliminary results reflected a net loss of $691,000 with net revenues of $3,620,000.

The Company expects the card growth to continue to increase due to several new developments in the areas of sales and marketing. There have been five new contracts signed within the last 90 days. Implementation began August 1, 2003 for one major contract. Implementation for the remaining four contracts will begin within the next 90 days. In addition to the five new contracts, the Company hired Gene Huang in June 2003 as the new Vice President of Sales. "In the short time that Gene has been here, he has implemented a sales strategy that has developed several new prospects for the Company," said Robert D. Garces, Chairman and Chief Executive Officer.

"We are especially pleased with the changes the Company has also made in the areas of operations and provider networks," Garces added. The Company expects these changes to reduce expenses, increase profits and enhance the size of the networks.

Alliance HealthCard is a leading national healthcare provider delivering prescription and healthcare service savings programs. The company primarily focuses on selling its products through retail pharmacies This article is a list of major pharmacies (also known as chemists and drugstores) by country. Australia
Pharmacies in Australia are mostly independently-owned by pharmacists, often operated as franchises of retail brands offered by the three major
, alternative medicine practitioners, and health insurers. Alliance has a national network of more than 300,000 healthcare professionals in 16 different major specialty areas, and markets other goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax.  at discounts to its members. For additional information on Alliance HealthCard, please visit its website at www.alliancehealthcard.com or contact Robert D. Garces, Chief Executive Officer.

Certain matters discussed in this release contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that are subject to risks, assumptions and uncertainties that could cause actual results to differ materially from those projected. The forward-looking statements are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The Company believes the assumptions underlying these forward-looking statements are reasonable; however, any of the assumptions could be inaccurate, and, therefore, actual results may differ materially from those projected in the forward-looking statements. The factors that may result in actual results differing from such forward-looking information include, but are not limited to: the concentration of the Company's clients; dependence upon vendors; the Company's ability to maintain adequate liquidity through its cash resources and credit facility; government regulation and/or legislation; the highly competitive nature of the industry in which the company operates; changes in pricing policies; delays in contract start dates; and lower-than-expected demand for the Company's healthcare benefit cards.

Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. The Company undertakes no obligation to publicly update or revise any forward-looking statements contained herein to reflect events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact.
     2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or
 occurring after the date of this release or to reflect the occurrence of unanticipated events.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 16, 2003
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