Alliance HealthCard Completes Merger with Benefit Marketing Solutions.

ATLANTA -- Alliance HealthCard, Inc. (OTCBB:ALHC) has completed its merger with Benefit Marketing Solutions LLC, (BMS) making it one of the largest marketers of discount medical services in the country. The combined companies will serve over one and a half million consumers in all fifty states.

Benefit Marketing Solutions founded in 2002 sells and markets services similar to AHC's and has in excess of a half million members. These members will convert to AHC's delivery system of networks, fulfillment, and member services in the near future. The integration of the two companies will result in direct cost savings and the company expects a large impact on the bottom line.

Existing management for the two entities will remain and Danny Wright, (BMS CEO) will assume the position of Chief Executive Officer for the combined companies. Brett Wimberley, Chief Operating Officer of BMS and Susan Matthews, Executive VP of BMS will remain with the merged organization. Robert Garces, Tom Kiser and Rita McKeown will remain in their current rolls with Alliance.

Alliance is a licensed discount medical provider organization (DMPO) that provides individuals and families with discounted pharmacy, medical, dental, hospital, vision, and various other health services through a half million-provider locations across the country. With the combination of the companies, additional services brought by BMS and Alliance will be added to the portfolio of the combined companies. Some of the services added are road side assistance, AD&D insurance, warranty protection, and Third Party Administration services.

Mr. Garces, Chairman has stated that the combined companies will be a significant leader in the industry serving a very broad range of clients. Those clients include insurance companies, banks, consumer finance organizations, retail pharmacies and employers. With the size of our new client base and breadth of products, the company is now positioned as the most cost effective solution in non-insurance products for consumer directed health and other related services in the industry.

This press release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, Section 27A of the Securities Act of 1933, as amended and pursuant to the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may relate to financial results and plans for future business activities, and are thus prospective. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are competitive pressures, loss of significant customers, the mix of revenue, changes in pricing policies, delays in revenue recognition, lower-than-expected demand for the Company's products and services, general economic conditions, and the risk factors detailed from time to time in the Company's periodic reports and registration statements filed with the Securities and Exchange Commission. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such speak only as of the date made.