Alliance HealthCard Announces Merger Agreement With Benefit Marketing Solutions.

ATLANTA -- Alliance HealthCard, Inc. (OTCBB:ALHC) announced today that it will acquire Benefit Marketing Solutions, LLC (BMS) to become one of the largest benefits discount card companies in the industry. The acquisition is expected to close in the first quarter of 2007, and the purchase price consists of approximately $7,147,000 in seller notes and the issuance of 10,000,000 shares of Alliance stock to BMS shareholders.

Alliance, a licensed discount medical provider organization (DMPO) that provides individuals with discounted pharmacy, medical, dental, hospital, vision, and various other healthcare benefits, has a network of over 500,000 provider locations throughout the United States.

After the acquisition the company will have in excess of 1,000,000 customers and revenues of approximately $18,000,000. Robert Garces, chairman of Alliance, was quoted as saying "with the increased size of Alliance it will be able to broaden its product offerings, enhance its already superior quality medical services and provide even greater value to it members and medical providers."

BMS presently provides services similar to Alliance to over 400,000 consumers. Danny Wright, CEO of BMS who will become CEO of Alliance upon consummation of the transaction, said "once the acquisition is completed there will be numerous areas to capitalize on operational and network synergies that will provide greater value for our customers and shareholders. I look forward to the challenge and opportunity of making Alliance the premier medical benefit discount card company in the nation."

This press release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, Section 27A of the Securities Act of 1933, as amended and pursuant to the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may relate to financial results and plans for future business activities, and are thus prospective. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are competitive pressures, loss of significant customers, the mix of revenue, changes in pricing policies, delays in revenue recognition, lower-than-expected demand for the Company's products and services, general economic conditions, and the risk factors detailed from time to time in the Company's periodic reports and registration statements filed with the Securities and Exchange Commission. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such speak only as of the date made.