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Alliance HealthCard's Health Savings Card Purchased by Bankers Fidelity Life for Its Policyholders.


Business Editors

Alliance HealthCard, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: ALHC ALHC American Lindy Hop Championships (swing dancing competition)
ALHC Associate, Life & Health Claims
) announced today the signing of a renewable five-year contract with Bankers Fidelity Life Insurance Company, a subsidiary of Atlantic American Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AAME AAME Army Award for Maintenance Excellence
AAME American Academy of Medical Ethics
AAME Association of Aviation Medical Examiners
AAME Arkansas Academy of Mechanical Engineering
AAME Acetylarginine Methyl Ester
).

Bankers Fidelity Life will distribute at no cost to its policyholders the "Senior SecuRxity" card, a pharmacy benefit card. The Senior SecuRxity card will provide Bankers' policyholders savings on their prescription drug prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug,  purchases throughout Alliance's drug store network that exceeds 48,000 stores nationwide. These healthcare savings are provided as a value added Value Added

The enhancement a company gives its product or service before offering the product to customers.

Notes:
This can either increase the products price or value.
 benefit for individuals who purchase a Bankers Fidelity Life policy.

"We are delighted that Bankers has selected Alliance HealthCard to provide its policyholders healthcare savings," said Robert D. Garces, Chairman and Chief Executive Officer, Alliance HealthCard. "Alliance's broad pharmacy and healthcare services networks will serve Bankers' policyholders well and aid them in managing their healthcare costs."

Eugene Choate, President, Bankers Fidelity Life Insurance, said, "We are pleased to offer this drug benefit card at no cost to our policyholders; a benefit that is of increasing value as a result of rising healthcare costs. We selected Alliance HealthCard because its networks have extensive coverage and offer significant savings, two features that are very important to our policyholders. We believe that providing this value added benefit will continue to enhance our client affinity."

Alliance HealthCard is a leading national healthcare provider delivering prescription and healthcare service savings programs. The company primarily focuses on selling its products through retail pharmacies, alternative medicine practitioners, and health insurers. Alliance has a national network of more than 300,000 healthcare professionals in 16 different major specialty areas, and markets other goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax.  at discounts to its members. For additional information on Alliance HealthCard, please visit its website at www.alliancehealthcard.com or contact Robert D. Garces, Chief Executive Officer.

Certain matters discussed in this release contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that are subject to risks, assumptions and uncertainties that could cause actual results to differ materially from those projected. The forward-looking statements are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The Company believes the assumptions underlying these forward-looking statements are reasonable; however, any of the assumptions could be inaccurate, and, therefore, actual results may differ materially from those projected in the forward-looking statements. The factors that may result in actual results differing from such forward-looking information include, but are not limited to: the concentration of the Company's clients; dependence upon vendors; the Company's ability to maintain adequate liquidity through its cash resources and credit facility; government regulation and/or legislation; the highly competitive nature of the industry in which the company operates; changes in pricing policies; delays in contract start dates; and lower-than-expected demand for the Company's healthcare benefit cards.

Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. The Company undertakes no obligation to publicly update or revise any forward-looking statements contained herein to reflect events or circumstances occurring after the date of this release or to reflect the occurrence of unanticipated events.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 9, 2002
Words:512
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